Odette School of Business marketing professor Vincent Georgie is sharing his expertise in marketing and film with students in his event marketing class. The special topic course examines critical issues that surround the conception, planning, and execution of a successful event, while using as a key example the Windsor International Film Festival (WIFF).
Dr. Georgie is also executive director and chief programmer of WIFF, a cultural, charitable organization that celebrates the art of cinema by showcasing Canadian and international film and filmmakers each year.
“Odette students have had experiential learning opportunities at WIFF since the early days of the festival,” Georgie says. “Again this year, Odette students have the chance to see the behind-the-scenes of the planning and operation of a major event and be a part of a high impact community institution.”
The students in Georgie’s class gain first-hand knowledge and experience by participating in the leadership and organization of the festival’s schedule. In 2023, WIFF sold 45,000 tickets across 307 screenings of 186 films. Running this year from Oct. 24 to Nov. 3, the event continues to grow.
Tickets are available for purchase on the Windsor International Film Festival website.
Quiz winners
The winners of Wednesday’s DailyNews WIFF trivia contest are Kris Fielding, Kristen Siapas, Clinton Hamilton, Behzad Bolandi, Janice McAdam, and Ashley Jun. Each received a pair of tickets to see a show for correctly answering that the University of Windsor is a sponsor of the festival’s Closing Night, WIFF is celebrating its 20th anniversary this year, and the closing night film Conclave is a thriller about the selection of a new pope.