The Odette School of Business has taken a large role in the Windsor International Film Festival again this year with the help of professor Vincent Georgie.

This will be the fourth year he has involved students in the festival and with 100 volunteers, it will be the biggest effort yet.

“I have had students work as much as 100 hours and take time off of work because they love it so much,” said Georgie.

Among the educational projects the students are involved in is the promotion and advertising of the festival’s films. Georgie calls Windsor Ontario’s largest movie market outside Toronto, so the festival concentrates on bringing in titles not yet released here.

In addition to promotions, students also participate in festival logistics. Laura MacIsaac said there are many aspects to consider.

“We are making sure lines are moving well, figuring out which films have a bigger audience than others and ensuring people have the information they need, she said.

The Windsor International Film Festival opened last night and runs through Sunday, November 11. Find more information, including titles, showtimes, venues and ticket details on the festival Web site.

— by William Humphrey