Being taken out of their engineering comfort zone and into the unchartered waters of marketing challenged the winners of the Proteus Innovation Competition to employ a whole new mindset.
The contest requires teams to create a viable commercialization strategy for a promising technology, in hopes of winning a cash prize of up to $5,000. Contestants hone their business skills, work with a variety of experienced advisors, and accelerate the commercialization process of discoveries coming out of Ontario universities.
A Windsor team led by postdoctoral fellow John Magliaro and including grad students Anthony Gudisey and Aryen Shakib took top honours with their business plan to commercialize professor Bill Altenhof’s “Kinetic Energy Dissipation System.”