A marketing campaign rolling out this month depicts the decision process students undertake when choosing a university, and reassures them that they won’t get lost in the crowd at the University of Windsor.

The campaign ranges across a number of media in southwestern Ontario markets, says chief communications officer Holly Ward. Print advertising includes daily and community newspapers, placards in public transit and posters in shopping malls. Commercials will run before movies in cinemas and on radio stations.

The campaign design and concept was created in-house by staff of Public Affairs and Communications. Word clouds draw on themes collected from focus groups of students, alumni, faculty and staff representing their perceptions of the University’s strengths. They highlight UWindsor professional programs as well as its warm, friendly atmosphere.

The participation of UWindsor students in the print advertisements, radio voice-over work and movie theatre promotions adds authenticity to the messages, says Jennifer Ammoscato, senior manager of marketing, publications and Web.

“Our best ambassadors to students thinking about coming here are the students who have already come here and are happy about their choice,” she says.

The advertising encourages prospective students to register for the Fall Open House on Friday, November 9. Learn more about this fall’s marketing effort at www.uwindsor.ca/campaign.

Watch one of the recruitment campaign’s video commercials:

When the musicians and artists who make up what is now known as the Noiseborder Ensemble first came together in 2008, they were highly influenced by Windsor’s proximity to an international border crossing.

However, the border as metaphor for the perceived divisions between various art forms and classifications – and the ensemble’s efforts to straddle them – have really informed everything they’ve done, according to one of its founding members.

“Obviously because we live in a border town that was part of it,” says Brent Lee, a musician and faculty member in the School of Visual Arts, “but in terms of our own understanding of what we do there’s also the border between music and noise, the border between the aural and the visual, the border between popular culture and classical music. There are a lot of border lines that we’re sort of investigating through the work that we do.”

The ensemble’s multi-media performances draw on diverse musical traditions including chamber music, experimental music, popular music, electronica and improvisation.

Tonight they’ll perform their latest show called Discrete. While the name may be an adjective that speaks to the notion of being detached and separate from others, for audience members who get to experience it, the performance will be an opportunity to see the bringing together a wide cross-section of sights and sounds, according to Dr. Lee, who will appear today on CJAM to discuss the ensemble’s work.

“There will be live acoustic instruments, as well as live electronic processing of acoustic sound and live video presentation and mixing,” he said, adding that there are 50 by 20 foot projection screens and speakers permanently mounted in various locations all around the studio. “It’s a pretty immersive experience because we can surround the audience with sound and have very large images projected as well.”

Besides Lee, the ensemble includes UWindsor visual artist Sigi Torinus; School of Music staff member Trevor Pittman; UWindsor percussionist and School of Music faculty member Nicholas Papador; University of Michigan video artist Chris McNamara; and Brandon University musician Megumi Masaki. Tonight’s guest performers include Eric Wood, Jaimie Wagner, Martin Schiller, David Litke, Anthony Giglio, and Nic de Cosson.

The show will begin at 7:30 p.m. in Studio A in the basement of Lambton Tower and admission is free. Lee will also appear today on Research Matters, a weekly talk show that focuses on the work of University of Windsor researchers and airs every Thursday at 4:30 p.m.

The School of Music is offering DailyNews readers a chance to win two free tickets to “Afternoon Jazz,” a concert featuring the Dave Bennett Quartet on Sunday, October 28, at 2:30 p.m. in the Mackenzie Hall Cultural Centre, 3277 Sandwich Street.

Admission is $15, with a student rate of $5. Tickets are available at the door or in advance by phone at 519-253-3000, ext. 4212, or online at www.uwindsor.ca/music. Find more information on the music Web site.

To enter the contest, just send your answers to the following three trivia questions, inspired by Sunday’s program, which will feature classic swing-era tunes from Benny Goodman, Artie Shaw, Woody Herman and some New Orleans Jazz à la Pete Fountain. The winner will be selected at random from all correct responses received by 4 p.m. Thursday, October 25.

1. Which member of Sunday’s quartet will play the same instrument as Gene Krupa?
   a) Dave Bennett
   b) Doug Cobb
   c) Kurt Krahnk
   d) Tad Weed
    
2. Which swing-era clarinetist led a big band known as “the Thundering Herd?”
   a) Benny Goodman
   b) Woody Herman
   c) Guy Lombardo
   d) Artie Shaw
    
3. The jazz standard Stompjn’ at the Savoy honours which institution?
   a) the Savoy Ballroom in Harlem, New York
   b) the Savoy Hotel in London, England
   c) the Savoy Opera House in London, England
   d) the Savoy Theatre in Glace Bay, Nova Scotia

Contest is open to all readers of the DailyNews. Send an e-mail with your responses to uofwnews@uwindsor.ca. One entry per contestant, please.

A project that places teacher candidates from China in Windsor schools has won recognition from two international development agencies.

Casa Canadiense and Pueblito Canada made the Great Essex County District School Board an inaugural recipient of the Global Education Award, which recognizes exemplary school-based projects, for its contribution to the partnership in the teacher education Reciprocal Learning Program between the University of Windsor and Southwest University China.

Since 2010, six GECDSB elementary and secondary schools have provided placements for visiting Chinese teacher candidates for a period of one month each fall. An additional five schools are involved in the “Classrooms on the Move” initiative coordinated by board.

Education professor Shijing Xu and Warren Kennedy, director of education for the Great Essex County District School Board.

Education professor Shijing Xu, coordinator of the Reciprocal Learning Program, joined a group of students from China to present the award to the board. She said the honour is shared by many participants.

“One tree does not make a forest,” said Dr. Xu. “It is the work by so many people together that have made the program so successful and rewarding for participants from Canada and China in this East-West bridge-making endeavour.”

The program has laid a strong foundation for applying for a SSHRC partnership grant, she says, highlighting the essential contributions of school board officials, including the trustees, director of education Warren Kennedy, superintendent Clara Howitt, and principals, vice-principals and key teachers at the following schools:

• Dr. H. D. Taylor Public School, principal Debra Laforet
• Glenwood Public School, principal Angela Miloyevich
• Dougall Avenue Public School, principal Clayton Callow
• J.L. Forster Secondary School, principal Dave Garlick
• Vincent Massey Secondary School, pincipal Melissa Nantais
• Century Secondary School, principal Kristie Sweet
• Begley Public School, principal Paul Schaffner

— by Ju Huang

Children can give their Hallowe'en costumes a dress rehearsal on campus Tuesday, October 30, as residence students host Boo at the U. University employees are invited to bring their children to the Katzman Lounge, Vanier Hall, at 6 p.m.

Residence Life Staff, members of the Windsor Inter Residence Council, and volunteers representing each residence hall will give little trick-or-treaters their own treat bag. Guests then make the rounds to each station for activities and candy in a spooky but safe environment.

All children must be accompanied by a parent. Admission to the event is free, but attendees are invited to bring a cash contribution to UNICEF, or a non-perishable food item to be donated to local food banks.

Door prizes and refreshments await attendees at the Faculty & Staff Wellness Fair on Tuesday, October 30, in the CAW Student Centre’s Ambassador Auditorium.

The event offers UWindsor employees information on a variety of health and wellness topics, says Marcela Ciampa, manager of employee engagement and development in Human Resources.

It will run 11:30 a.m. to 2 p.m. Interactive stations will allow patrons to:

• measure their blood pressure
• enjoy relaxing mini-massages
• learn basic First Aid skills
• sample free smoothies

The first 100 guests will receive a free gift, with an additional gift for the first 10 guests. No advance registration is required; find more information on the event Web site.

Electronic music innovator and DJ Richie Hawtin will present a workshop called “CNTRL: Beyond EDM - Electronic & Techno(logy) Based Music” at the University of Windsor’s Ambassador Auditorium on November 7 from 5 to 7 p.m.

The event will combine educational daytime lectures on music technology for fans of electronic dance music (EDM), showing them the roots of the music, the history of a global movement and the future of music technology and performance.

Windsor is very close to home for the LaSalle native, and close to Detroit, the birthplace of techno and of Hawtin’s career.

Hawtin will be joined by techno artists Loco Dice, Carl Craig and Ean Golden, who will share their knowledge and expertise on the genre, and will invite local industry pioneers to take part in the events.

“Richie Hawtin is one of most highly-regarded electronic music artists in the world and we are thrilled to have him share his knowledge of electronic music at the University of Windsor,” says Josh Paglione, director of student life for the University of Windsor Students’ Alliance. “The educational value of this workshop for our students is excellent, especially because of the increasing popularity of electronic dance music today. I hope that today’s generation of electronic music lovers will start to explore the more artistic side of dance music.”

The workshop, part of the North America-wide tour, is sponsored by the student alliance in collaboration with the Faculty of Arts and Social Sciences. Admission is free and open to the public but seating is limited.

— by Chantelle Myers

Impulse is the catalyst of an argument and initiates the decisions that follow, says philosophy professor Christopher Tindale.

“Impulses do not arise from nowhere; they are related to past states,” he says. “I am interested in how the impulse for anything begins, and how our resulting arguments are directly affected by how we make choices.”

He will explore the origin of impulse as a stimulus for argumentation in a free public lecture entitled “Inventing Arguments” on Friday, October 26, at 2 p.m. in room 207, Essex Hall.

Dr. Tindale is the author of Reason’s Dark Champions, a study of sophistic argument, and director of the Centre for Research in Reasoning, Argumentation and Rhetoric, which is sponsoring Friday’s event.

— by Chantelle Myers

A free public seminar Friday morning is the latest in a series sponsored by the Windsor History of Economic Thought Club.

David Laidler, a professor emeritus at the University of Western Ontario, will deliver “Two Crises, Two Ideas and One Question” at 10 a.m. October 26 in room G125, Chrysler Hall North.

In the cases of both the Great Depression and what he terms the Great Recession of 2007, Laidler says, much of the damage to the real economy had been inflicted before they struck, under circumstances where monetarist indicators were giving no warning signals of major trouble.

A leading scholar in the monetarist tradition of analysis of the crucial role of money in determining inflation and short-run economic fluctuations, Dr. Laidler was named a fellow of the Canadian Economics Association in 2012. He has been a fellow of the Royal Society of Canada since 1982, a distinguished fellow of the History of Economics Society since 2009, and served as president of the Canadian Economics Association in 1987-88. Through his publications, Laidler has advocated that macroeconomic theorists and policy analysts have a historical perspective on how their field has evolved.

In Fall 2011, the Department of Economics created the History of Economic Thought Club as a forum to discussthe history of economic ideas among professors and students of different areas and levels. More information is available on the club’s Web site.

Ted Putnam.

Ted Putnam of the University of Alberta will deliver a free public lecture entitled “Regulation of Skeletal Muscle Fibre Phenotypes by Altered Environmental Demands,” at noon Friday, October 26, as part of the Faculty of Human Kinetics Distinguished Speakers' Series.

Dr. Putnam is an associate professor in the Faculty of Physical Education and Recreation and the Centre for Neuroscience Laboratory, Faculty of Medicine and Dentistry at the University of Alberta. His UWindsor lecture is set for room 145, Human Kinetics Building.

Putman is also a senior scholar with the Alberta Heritage Foundation for Medical Research. His area of research includes neuromuscular cell biology. The lab group investigates, in basic rodent models, the cellular and molecular mechanisms directing muscle fibre transformation in response to acute and chronic increases in muscle contraction.