A new format for DailyNews, the University’s e-newsletter, is intended to better serve readers as well as the institution.
“The focus of the redesign is on creating a user-friendly, dynamic format that aligns with the University’s strategic priorities and highlights its achievements,” says Dylan Kristy, strategic communications manager in the Office of Public Affairs and Communications.
The new format, which will roll out Wednesday, Oct. 2, will structure content into several categories:
- Feature articles highlighting major university initiatives, high-impact research, and projects with significant community or academic influence. This section will have prominent original photography, with stories that align with strategic priorities like innovation, equity, and sustainability.
- Secondary news articles identified as supporting such areas as Athletics, Campus & Community, and Research. These stories will have smaller photos and concise, engaging headlines and excerpts.
- Briefs and events providing quick updates that don’t require strong visuals, including internal news, policy changes, and project progress. The events section will promote significant upcoming activities and encourage using the University events calendar instead of DailyNews to promote them.
In addition, Kristy says, the design will incorporate the flexibility to include media coverage related to the University, faculty or staff achievements, and innovative student projects.
“These additional features will ensure that the newsletter remains dynamic and responsive to current events,” he says. “We want to make DailyNews relevant to current readers and expand its reach both on campus and in the broader community.”