The traditional gift for a 40th anniversary is rubies, but CJAM-fm is going one better: T-shirts.

Donors to its “40K for 40 Years on FM” pledge drive will qualify for incentive gifts that include T-shirts with designs by local artist Kristina Bradt or long-time collaborator Greg Maxwell.

The fundraiser, which supports the station’s daily operations, runs Nov. 11 to 18. Individuals looking to donate can call 519-971-3630 during office hours 9 a.m. to 4 p.m. or anytime a live host asks for phone-ins.

Alternatively, contribute online at cjam-merch.square.site.