A study “Sex or social media? The sacrifices we’re willing to make to stay online” published July 10 in the Conversation is gaining international media attention for the UWindsor researchers involved.

Researchers Paige Coyne, Bailey Csabai, and Sarah Woodruff from the Community Health, Environment and Wellness lab in the Faculty of Human Kinetics found some young adults would rather give up sex or cut 10 years off their life expectancies than give up social media.

It proved a hot topic of discussion on the July 13 episode of the U.S. panel show The View. The program has been the most-watched daytime talk show across both network and syndication for the past two years, netting an average of 2.411 million total viewers.

The story has also been picked up in the Toronto Star and will be on CBC National.