Can advertising make free-to-air broadcasting more profitable than pay-per-view television?

Economics professor Stefan Késenne of the University of Antwerp and Catholic University of Leuven, Belgium, will address this question in a free public lecture on Friday, September 23, at noon in room 144, Human Kinetics Building.

This event is the first of the year in the Faculty of Human Kinetics Distinguished Speakers’ Series.

Késenne’s book The Economic Theory of Professional Team Sports: an Analytical Treatment was published in 2007 by E. Elgar. He currently is an editorial board member of the Journal of Sports Economics, and served on the editorial board of the European Sport Management Quarterly from its inception in 2000 to 2009.