The Office of Public Affairs and Communications (PAC) is the University of Windsor’s central resource for strategic communications, brand marketing, advertising, media and public relations, digital content, and audio-visual production.
We partner with campus units and partner organizations to share impactful stories and promote initiatives that advance the University's mission in teaching, research, and community engagement.
From communications planning and content development to web and graphic design, social media, photography, and videography – we offer a range of integrated services to help you reach your audience and achieve your goals.
Complete a PAC Service Request form or a UWindsor Event Hub form and a member of our team will connect with you to explore the best approach for your project.
What's the difference between the two forms?
PAC Service Request
The PAC team is available to assist you with communications strategies, news stories, press releases, event promotion and AV support, graphic design, web design, media relations and training, photography, videography, and social media. Need more info or examples?
UWindsor Event Hub
The University of Windsor hosts a wide spectrum of organized activities and gatherings that support its academic, social, advancement and extracurricular objectives. These events, typically initiated by academic and administrative units, student organizations, and faculty, play a critical role in engaging both internal and external stakeholders. Their collective purpose is to advance the University's mission in teaching, research, creative activity, and student and community engagement. Need more info on levels of service?
A few things to keep in mind
- The earlier you bring us in, the better the outcome.
- Quality takes time – creative work benefits from collaboration and planning.
- Tell us what success looks like – what’s your goal?
- We are collaborative and want to hear your ideas!
- Let’s work together to make your message matter!
When submitting a graphic design, please provide the minimum notice as outlined below:
Five Business Days
- Advertisements
- Copy Editing
- Flyers
- Photo re-touching
- Postcards
- Posters
- Social media graphics
- Web graphics
- Zap banners
10 Business Days
- Animations for video (lower thirds, introductory slides, existing logo)
- Brochures
- Custom illustrations
15 Business Days
- Booklets
20 + Business Days
- Magazines
- Multifaceted requests
- Website design
PAC provides up to two revisions for reach graphic design project. Additional revisions will affect the designer's ability to meet requested deadlines.
When submitting a request for Production Services – including promotional photography and videography, event documentation and AV event production services, please take into consideration the work back planning required to execute and deliver:
Pre-planning: four to eight weeks
-
Pre-planning is an essential part of Production Services to ensure we can meet your goals and timelines. Depending on the scope of work and current workloads, it is recommended that consultations start at least 8 weeks ahead of deliverable or event
- Video Production and Audio Recordings Pre-planning includes consulting, site visits, storyboarding, script writing, scheduling models/participants/talent and spaces
- Promotional Photography Pre-planning includes consulting, scheduling participants and spaces
- Event Production and/or Documentation Pre-planning includes consultation, site visits, agenda building, dry-run scheduling and production asset creation
Plan Execution: two to 15 business days
-
Video Production filming – depending on scope, this could take longer
- Promotional Photography
- Event Production and/or Documentation – 2-3 business days includes set up, tear down, live event support and documentation (photography and/or filming, but does not include editing)
10 to 20+ Business Days
-
Video Editing
- Audio Editing
- Photography Editing
After-hours events or requests supported by PAC Production Services are subject to overtime charges of a rate of $90 to $100/hr per technician.