Business students are trained to conduct market research, determine what is missing and fill those needs. According to Hasitha Sridharan, a student at the Odette School of Business, the United Way operates in much the same fashion.
“It sees what the community needs and then works to fill the gaps in support systems,” she said.
Sridharan and her classmates in organizational behaviour are holding a pasta dinner next week to raise funds for United Way. She has worked with the charity in the past and appreciates its role.