Application-based taxi and car service e-hailing systems have revolutionized urban mobility by providing on-demand ride services that are timely and convenient.

In a lecture at the Odette School of Business on Friday, July 12, a professor from the Hong Kong University of Science and Technology will explore the latest developments and research issues in ride-sourcing markets, including demand forecasting, surge-pricing, matching, pricing, and ride-pooling, optimal resource allocation, and the impact of ride-pooling on traffic congestion.

Hai Yang, a professor of civil and environmental engineering, says the integration of mathematics, economics, and artificial intelligence is crucial for the development of efficient and sustainable on-demand mobility services, which ultimately benefit customers.

In his talk, entitled “Mathematics, Economics, and Artificial Intelligence for On-demand Mobility Services,” he will discuss such topics as competition, third-party platform-integration, Pareto-efficient market regulations, and the analysis of human mobility and network property using big car trajectory data.

Dr. Yang has a global reputation as a scholar in the transportation field and has published more than 300 papers in leading international journals, including Transportation Research, Transportation Science, and Operations Research.

The presentation, part of the Odette School of Business Distinguished Speaker Series, will take place in-person in the Odette Building at 1 p.m. July 12 following a light lunch at 12:30 p.m. RSVP to Linda Ingram at lingram@uwindsor.ca for location details.