Businesses on both sides of the border are taking advantage of the international market just steps away from their storefronts. But not all companies understand the ins and outs of conducting business across an international boundary, which is why WEtech Alliance is co-sponsoring a session to inform business people about how best to use one of the greatest assets in the region: the Windsor-Detroit border.

The session, “Driving Cross-Border Business,” is set for Thursday, September 22, from 1 to 5 p.m. with a networking reception to follow, at Detroit’s Renaissance Center.

Participants will learn how to conduct cross-border business, collaboration tips, advantages of doing business internationally and the resources available to them. Admission costs $35; UWindsor employees and students qualify for a special rate of $30.

Find a registration form and more details at http://drivingcrossborderbusiness.eventbrite.com/.