Rapper Rich the Kid will headline the WinterFest concert presented by the University of Windsor Students’ Alliance, Jan. 25 in the St. Denis Centre.

UWSA president Jeremiah Bowers said the alliance plans to attract a minimum of 2,000 students to what it is billing as a winter homecoming festival.

“This will be a pretty big event for the campus community,” he said. “Our hope is that this will create a new tradition where Lancer pride and unity is at our core.”

Hip hop artist Rich the Kid has released two albums: The World is Yours and The World is Yours 2. His single “New Freezer” was certified multi-platinum by the Recording Industry Association of America.

The concert will feature tiered ticket pricing, which will start at $35 for early bird general admission, rising as each tranche is sold. Find more details on the event website.