Communications, Media & Film

Kyle Asquith has some intimate knowledge about how television markets products to children, but is also quick to dispel the widely accepted notion that it was the TV industry that invented the methods so commonly used today.

“There’s a misconception that marketing to children came in the television age,” says Dr. Asquith, the newest faculty member in the department of Communication, Media and Film. “Most companies already had the tactics and strategies of marketing to children nailed by the 1920s.”

Editor’s note: This is one in a series of articles about students who were involved in cool research, scholarly and creative activities during their summer break from classes.

Some people who travel through the Canadian prairies may describe their spaces as mundane, but to a young camera man with a vivid imagination and a desire for visual stimulation, the wide open west provides a bounty of opportunity.

Volunteering on projects to help those less fortunate really make him realize how fortunate he is, says Chris Woodrow. The UWindsor communications grad (BA 1981) will serve as president of the Rotary Club of Windsor-St. Clair for the 2012-13 year.

A Rotarian since 2007, Woodrow has been actively involved in many facets of club operations, notably the TV Auction Committee where he served as chair for two successful years, the club public relations committee, RELAY and many other club activities. The club named him its Rotarian of the year in 2009.

Preliminary renderings of the University of Windsor’s downtown campus were revealed by president Alan Wildeman during a media conference Wednesday, April 17, in the Windsor Armouries.

“The University of Windsor is creating new spaces where our students, faculty and staff can be engaged in innovative teaching, learning and discovery, and where they can more effectively partner with the arts community and social agencies to make a difference,” Dr. Wildeman said.