Ultimate Fighting executive to discuss building a global brand

Tom Wright, director of Canadian operations for the Ultimate Fighting Championship, will discuss what it takes to build a global sports brand and business during the next instalment of the Odette School of Business Breakfast with Champions speaker series, Thursday, October 11.

In his work developing the sport across Canada, Wright focuses on relations with all levels of government and building broadcast and sponsorship opportunities. Since opening its office in 2010, Wright and his team have succeeded in securing the sanctioning of the sport of mixed martial arts in Ontario, while also establishing long-term broadcast agreements with Rogers Sportsnet and TVA Sports.

The October 11 event is set for the Caboto Club, 2175 Parent Avenue at Tecumseh Road. It will begin with a continental breakfast at 7:30 a.m., follow with the presentation and discussion at 8 a.m., and conclude by 9 a.m.

The Breakfast with Champions speaker series is free and open to the public, but pre-registration is required. RSVP by October 10 on a first-come, first-served basis to Barbara Barone at 519-971-3678 or e-mail bbarone@uwindsor.ca.

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