In today’s increasingly digital world, business owners must compete for customers on a variety of online channels. A well-executed digital marketing strategy and e-commerce presence has become a key differentiator in attracting/retaining customers and driving sales.
Designed for individuals who want to establish or improve their digital presence and professionals who wish to become more well-versed in digital marketing, the Digital Marketing non-credit course is delivered through six consecutive three-hour sessions, each one focusing on key topics that will provide you with the skills necessary to build and operate your digital marketing efforts. Each session will include lectures, real-world case studies and hands-on learning activities.
This course applies towards an E-Commerce Certificate
Learning Outcomes:
Upon successful completion of the course, learners will:
- Formulate a sales-driving plan with digital marketing and e-commerce strategies
- Understand how to use the main digital marketing channels and the key marketing technology tools required for each:
- Content marketing
- E-mail marketing (including compliance with Canadian Anti-spam legislation)
- Display and Video marketing
- Search Engine Marketing & Search Engine Optimization
- Social Media marketing
- Prepare reports and interpret basic marketing data through web analytics
In order to successfully complete the class learners will actively participate in class, complete weekly assignments and a final assignment which will comprise of a digital marketing strategy.
Schedule: Thursdays, May 19 - June 23, 2022 | 6pm - 9pm, ONLINE
Fee: $380 + HST
Prerequisites & Minimum Requirements include:
- Basic computer skills or course completion in fundamental computer applications such as Word
- Experience working with word processing, email and web browsing
- English language proficiency
- Successful completion of a Secondary School Diploma
- Some business experience recommended
- Knowledge in statistics and mathematical literacy equivalent to grade 12 is recommended
Verification may be requested.
Instructor:
Adiela Aviram is an award-winning digital marketer and a Senior Manager in Deloitte Digital’s Advertising, Marketing and E-Commerce offering. Over the past 12 years, she has orchestrated and delivered strategies for North America’s leading brands to acquire and nurture their best customers. Adiela specializes in comprehensive digital marketing strategy and execution, with deep expertise in, paid advertising, search engine optimization (SEO), search engine marketing (SEM), E-commerce strategy, biddable (programmatic) media, paid social, display, and online video. Prior to joining Deloitte, she held senior digital marketing roles at a leading Google Analytics consultancy as well as global marketing agencies, with clients spanning several industries including retail, consumer, education, travel and public sector. She has proven experience in guiding multi-disciplinary teams and managing multiple stakeholders in successful digital marketing projects for several high-profile clients with exceptional results. As a former marketing practitioner, she possesses a nuanced understanding of the rapidly evolving marketing and e-commerce landscape.
Learn about the full E-Commerce Certificate
Email us at continue@uwindsor.ca if you have questions - we are always happy to help.
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