E-Commerce Courses

Schedule: Sign up for our Interest List to be notified when registration opens.

In e-commerce we have learned that customers are loyal to the experience. To create a great customer experience, we need to understand how to design and operate an e-commerce business.

The E-Commerce Business Strategy course is a series of six, three-hour classes designed to help learners understand the business side of e-commerce. In this course we will explore how to create and operate an eCommerce business, whether it is an addition to an existing business or a new business opportunity.

Learning Outcomes

Upon successful completion of the course, learners will:

1. Understand the different e-commerce business models and the difference between an e-commerce Start-Up and an Online Shop
2. Identify and define e-commerce business opportunities and the various methods to monetize them
3. Distinguish the target market and formulate the value proposition for an e-commerce business idea
4. Discover various business systems and infrastructure options needed to operate an e-commerce business
5. Identify different roles and responsibilities of an e-commerce team and their relationship to the plan
6. Create a high-level e-commerce Business Plan to develop a strategy to bring the business to life

In order to successfully complete the class, learners will be expected to attend interactive classes, complete 2 in-class quizzes and submit a e-commerce business plan. 

This course applies towards the E-Commerce Certificate

Prerequisites:

Minimum admission requirements include:

• Basic computer skills or course completion in fundamental computer applications such as Word
• Experience working with word processing, email and web browsing
• English language proficiency
• Successful completion of a secondary school diploma
• Some experience in business recommended

Verification may be requested.

Fees: $380+HST. UWindsor Alumni, Staff and Students are all eligible for a discount. Contact continue@uwindsor.ca to get your discount code before registering online.

Instructor

Steven Javor is an accomplished leader in E-Commerce and is a pioneer of Digital Customer Experience and E-Marketing strategies.

As a digital business professional with 20+ years experience, he has built B2C and B2B strategies and solutions for major National and International brands.

Steven has worked with companies such as Amazon, Walmart, Canada Post, Rogers, Bell, RBC, CTV, Home Depot and also has led 2 start-ups in the Online Retail and Digital Services verticals.  

Currently, he is a Global Director of E-Commerce for a Paris based, Energy Solutions Multinational and has held leadership positions in Canada, the US and the EU.

Steven is also an active member of the Academy of Television Arts and Science (Emmy Awards)  and currently resides in his hometown of Toronto.

 

Schedule: Sign up for our Interest List to be notified when this course will become available!

In today’s increasingly digital world, business owners must compete for customers on a variety of online channels. A well-executed digital marketing strategy and e-commerce presence has become a key differentiator in attracting/retaining customers and driving sales.

Designed for business owners who want to establish or improve their digital presence and professionals who wish to become more well-versed in digital marketing, the Digital Marketing non-credit course is delivered through six consecutive three-hour sessions, each one focusing on key topics that will provide you with the skills necessary to build and operate your digital marketing efforts. Each session will include lectures, real-world case studies and hands-on learning activities.

This course applies towards an E-Commerce Certificate

Learning Outcomes:

Upon successful completion of the course, learners will:

• Formulate a sales-driving plan with digital marketing and e-commerce strategies
• Understand how to use the main digital marketing channels and the key marketing technology tools required for each:
  • Content marketing
  • E-mail marketing (including compliance with Canadian Anti-spam legislation)
  • Display and Video marketing
  • Search Engine Marketing & Search Engine Optimization
  • Social Media marketing
• Prepare reports and interpret basic marketing data through web analytics

In order to successfully complete the class learners will actively participate in class, complete weekly assignments and a final assignment which will comprise of a digital marketing strategy.

Fee: $380 + HST

Prerequisites & Minimum Requirements include:

• Basic computer skills or course completion in fundamental computer applications such as Word
• Experience working with word processing, email and web browsing
• English language proficiency
• Successful completion of a Secondary School Diploma
• Some business experience recommended
• Knowledge in statistics and mathematical literacy equivalent to grade 12 is recommended

Verification may be requested.

Instructor:

Adiela Aviram is an award-winning digital marketer and a Senior Manager in Deloitte Digital’s Advertising, Marketing and E-Commerce offering. Over the past 12 years, she has orchestrated and delivered strategies for North America’s leading brands to acquire and nurture their best customers. Adiela specializes in comprehensive digital marketing strategy and execution, with deep expertise in, paid advertising, search engine optimization (SEO), search engine marketing (SEM), E-commerce strategy, biddable (programmatic) media, paid social, display, and online video. Prior to joining Deloitte, she held senior digital marketing roles at a leading Google Analytics consultancy as well as global marketing agencies, with clients spanning several industries including retail, consumer, education, travel and public sector. She has proven experience in guiding multi-disciplinary teams and managing multiple stakeholders in successful digital marketing projects for several high-profile clients with exceptional results. As a former marketing practitioner, she possesses a nuanced understanding of the rapidly evolving marketing and e-commerce landscape.

Schedule: Sign up for our Interest List to be notified when this course will become available!

Website Tools for Online Sales (formerly ECOM7103, Web Management for e-Commerce), introduces the topic of web management. It focusses on a number of key topics that will provide you with the skills necessary to design and manage an e-commerce website. This is a non-credit course that is delivered through six consecutive three-hour sessions, Each session will include a mix of lectures, real-world case studies and hands-on learning activities.

Learning Outcomes

Upon successful completion of the course, learners will:

• Discover the various channels available for online sales
• Develop a high-level understanding of an e-commerce website infrastructure
• Understand UX Design principles and impact on customer journeys
• Evaluate and investigate available web-development platforms like Shopify, Wix, WordPress, etc.
• Experience building a website using a development platform
• Gather best practices for optimizing website performance and efficacy
• Learn to edit and debug using basic HTML5, CSS3 and JavaScript programming
• Review supporting technologies, third party plug-ins, and e-commerce automations (IoT, chat bots, virtual assistants)

In order to successfully complete the class, learners should actively participate in class and work together to complete weekly assignments – building towards the final assignment which will comprise of a basic e-commerce website.

This course applies towards the E-Commerce Certificate

Prerequisites & Minimum Requirements include:

• Basic computer skills or course completion in fundamental computer applications such as Word
• Experience working with word processing, email and web browsing
• Working knowledge of Microsoft EXCEL
• English language proficiency
• Some post-secondary education

Fees: $380+HST. UWindsor Alumni, Staff and Students are all eligible for a discount. Contact continue@uwindsor.ca to get your discount code before registering online.

Instructor

Navneet (“Nav”) Chhajer is an accomplished marketing executive, currently leading Toronto operations for Labelium as the Managing Director. Labelium is a Digital Performance Agency specializing in e-commerce and media strategy.

Nav’s extensive experience includes senior roles at internet-first companies like Meta (Facebook), Loblaw Digital and Salesforce. He has helped hundreds of organizations adapt to the digital ecosystem and realize maximum returns from their investments in this space.

Having started his career as a developer, Nav has experience both as a technology practitioner and a business leader. This all-round experience affords him a good appreciation of the qualities that make certain e-commerce ventures more successful than others.

Nav graduated with a Computer Science (Hons.) degree from UWindsor in 2004 and recently completed his Executive MBA from The Smith School of Business at Queen’s University.

Watch: Top 10 Website Design Tips to Gain a Competitive Edge presented by Navneet Chhajer