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Matthew (Matt) Wilson CV

Matthew (Matt) Wilson, Ph.D.
Assistant Professor, Marketing
mattwil@uwindsor.ca
519-253-3000 ext. 3104
Office: OB 505

Academic Degrees 

  • Ph.D.  Royal Institute of Technology, Sweden, Marketing, 2019.
  • M.B.A.  Sauder School of Business, University of British Columbia, Vancouver, BC, 2012.
  • B.Sc. Bachelor of Science, Queen's University, Kingston, Civil Engineering, 2005.
  • Professional Certifications 
  • P. Eng (Professional Engineer), Association of Professional Engineers, Geologists, and Geophysicists, 2010

Employment Experience 

  • Assistant Professor, Odette School of Business, University of Windsor (July 2023-Present)
  • Assistant Professor, Central Michigan University (2019-June 2023), Detroit, Michigan.
  • Sessional Instructor, Odette School of Business, University of Windsor (January 2022-May 2022)
  • Fixed Term Faculty, Central Michigan University (2016-2019), Detroit, Michigan.

Honours and Awards 

  • 2022:  Best Reviewer, Business Horizons
  • 2021:  Finalist in Responsible Leadership, EFMD 2021 Case Competition.
  • 2020:  AT&T Innovation and Excellence in Teaching Award, Central Michigan University.
  • 2018:  Best Paper Award (runner-up), Business Horizons

INTELLECTUAL CONTRIBUTIONS

Cases 

  • Wilson, M. & Heilgenberg, K. (2023). IKEA: Becoming a Circular Business. Ivey Case Publishing. Product # W27342_P
  • Wilson, M. & Goffnett, S. (2022). Reverse Logistics: Understanding End-of-Life Product Management. Ivey Case Publishing. Product # BH1202
  • Robson, K. & Wilson, M. (2021). Transparency and Ethics at Everlane. Ivey Case Publishing Product # 9B21A005 (pp. 6).  Ivey Bestseller.
  • Wilson, M. (2021). Martha Stewart Cannabis: Overcoming Obstacles. Ivey Case Publishing Product # W25155.  
  • Paschen, J.; Wilson, M. & Robson, K. (2019). Eaze - Marijuana Delivered. SAGE Business Cases Originals. 
  • Wilson, M. & Robson, K. (2019). Overexposure of a Luxury Brand: Coach Inc.'s Distribution and Image Problem. SAGE Business Cases Originals. 

Chapters

  • Beninger, S., & Wilson, M. (2019). Dimensions of Sustainability in Impoverished Contexts in Emerging Economies. In Paladini, S. & George, S. (Eds.), Sustainable Economy and Emerging Markets (pp. 13-31). UK: Taylor & Francis/Routledge.  ISBN: 978-1138346413.

Journal Articles 

  • Wilson, M. & Goffnett, S. (2022).  Reverse logistics: Understanding end-of-life product management.   Business Horizons, 65 (5), 643-655. [October], http://doi.org/10.1016/j.bushor.2021.10.005.
  • Park, A.; Wilson, M., Robson, K., Demetis, D. & Kietzmann, J. (2022).  Interoperability: Our exciting and terrifying Web3 future.   Business Horizons.  [October], http://doi.org/10.1016/j.bushor.2022.10.005.
  • Wilson, M.; Robson, K. & Pitt, L. (2021).  Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge.   Psychology & Marketing, 39 (3), 598-611. [August], http://doi.org/10.1002/mar.21583.
  • Wilson, M.; Paschen, J. & Pitt, L. (2021).  The circular economy meets artificial intelligence (AI): Understanding the opportunities of AI for reverse logistics.   Management of Environmental Quality, 33 (1), 9-25.  [March], http://doi.org/10.1108/MEQ-10-2020-0222.
  • Wilson, M.; Paschen, J., Robson, K. & Heilgenberg, K. (2021).  Understanding and developing contributions to marketing theory.   Journal of Strategic Marketing.  [August], http://doi.org/10.1080/0965254X.2020.1853199.
  • Paschen, J.; Wilson, M. & Ferreira, J. (2020).  Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel.   Business Horizons, 63 (3), 403-414. [May], http://doi.org/10.1016/j.bushor.2020.01.003.
  • Paschen, J.; Wilson, M. & Robson, K. (2020).  #BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data.   European Journal of Marketing, 54 (2), 327-350. [January], https://doi.org/10.1108/EJM-01-2019-0063.
  • Robson, K.; Wilson, M. & Pitt, L. (2019).  Creating new products from old ones: Consumer motivations for innovating autonomously from firms.   Technovation, 88. [May], http://doi.org/10.1016/j.technovation.2019.05.001.
  • Blair, A.; Key, M. & Wilson, M. (2019).  Crowdsourcing to manage service gaps in service networks.   Journal of Business & Industrial Marketing, 34 (7), 1497-1505. [July], http://doi.org/10.1108/JBIM-12-2018-0387.
  • Wilson, M. (2018).  Where is the power in numbers? Understanding firm and consumer power when crowdsourcing.   Business Horizons, 61 (4), 545-554. [August], http://doi.org/10.1016/j.bushor.2018.03.004.
  • Wilson, M.; Robson, K. & Botha, E. (2017).  Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns.   Business Horizons, 60 (2), 247-253. [January], https://doi.org/10.1016/j.bushor.2016.11.009.
  • Paschen, J.; Wilson, M., Nehajowich, J. & Prpic, J. (2016).  Fine wine through time: A review of the Journal of Wine Research.   Journal of Wine Research, 27 (2), 91-104.  [July], http://doi.org/10.1080/09571264.2016.1173534.
  • Wilson, M. (2016).  When creative consumers go green: Understanding consumer upcycling.   Journal of Product & Brand Management, 25 (4), 394-399. [July], http://doi.org/10.1108/JPBM-09-2015-0972.

Presentations 

  • Wilson, M.; Obilo, O. & Robson, K. (2022). The relationship between crowdsourcing and consumer power.  Hawaii International Conference on Systems Sciences, 55th, Virtual.
  • Mills, A.; Robson, K. & Wilson, M. (2022, May). Takeaways from COVID-19 emergency remote teaching.  Academy of Marketing Science Annual Conference, Monterey, California.
  • Mills, A.; Wilson, M. & Robson, K. (2022, May). Rethinking online Marketing education: Process as a critical strategic consideration.  Academy of Marketing Science Annual Conference, Monterey, California.
  • Wilson, M.; Heilgenberg, K., Paschen, J., Robson, K., Dingus, R. & Morkunas, V. (2019, May). Overcoming challenges in Marketing theory education.  Academy of Marketing Science World Marketing Congress, Vancouver.
  • Wilson, M.; Oblio, O. & Robson, K. (2019, May). Perceptions of power in the digital era: An investigation of idea crowdsourcing vs crowdvoting.  Academy of Marketing Science Annual Conference, Vancouver.
  • Wilson, M.; Paschen, J., Pitt, C. & Wallstrom, A. (2017, July). Restraint on Black Friday - An investigation into consumer motivations for participating in 'Buy Nothing Day'.  Academy of Marketing Science World Marketing Congress, Paris, France.
  • Wilson, M. & Paschen, J. (2017).  Strategies for theory assessment and enhancement in Marketing: An abstract.   Academy of Marketing Science Annual Conference. (Proceedings)
  • Robson, K. & Wilson, M. (2017).  Consumer innovation and the future of marketing: clarifying the creative consumer.   Academy of Marketing Science annual conference, Coronado Island, CA. (Proceedings)

Service - Professional 

Board Member: PRJ Editorial Review Board: 

  • 2021-Present: Journal of Wine Research (International).   

Chair: Committee / Task Force

  • 2022:  American Marketing Association Teaching and Learning Special Interest Group (International).

Reviewer: Ad Hoc Reviewer for a Journal

  • 2021-Present:  Management of Environmental Quality (International).
  • 2021-Present:  Academy of Marketing Science Review (International).   
  • 2020-Present:  Journal of Cleaner Production (International).   
  • 2020-Present:  Journal of Strategic Marketing (International). 
  • 2019-Present:  Psychology & Marketing (International).   
  • 2018:  Journal of Public Affairs (International).
  • 2018-Present:  Journal of Business & Industrial Marketing (International).   
  • 2017-Present:  Business Horizons (International).  
  • 2016-Present:  Journal of Product and Brand Management (International).