Matthew Wilson, Ph.D.
Assistant Professor, Marketing
mattwil@uwindsor.ca
Phone: 519-253-3000 ext. 3104
Office: OB 505
Education
- Ph.D. KTH Royal Institute of Technology, 2019
- M.B.A. University of British Columbia, Sustainability, 2012
- B.Sc. Queen's University, Civil Engineering, 2005
Research
- Consumer Behaviour
- Technology and Marketing
- Reverse Logistics
- Sustainability
Selected Publications
- Park, A., Wilson, M., Robson, K., Demetis, D., & Kietzmann, J. (2023). Interoperability: Our exciting and terrifying Web3 future. Business Horizons.
- Wilson, M., & Goffnett, S. (2022). Reverse logistics: Understanding end-of-life product management. Business Horizons, 65 (5), 643-655.
- Wilson, M., Robson, K., & Pitt, L. (2021). Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge. Psychology & Marketing, 39 (3), 598-611.
- Wilson, M., Paschen, J., & Pitt, L. (2021). The circular economy meets artificial intelligence (AI): Understanding the opportunities of AI for reverse logistics. Management of Environmental Quality, 33 (1), 9-25.
- Paschen, J., Wilson, M., & Ferreira, J. (2020). Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel. Business Horizons, 63 (3), 403-414.
- Paschen, J., Wilson, M., & Robson, K. (2020). #BuyNothingDay: investigating consumer restraint using hybrid content analysis of Twitter data. European Journal of Marketing, 54 (2), 327-350.
- Wilson, M. (2016). When creative consumers go green: Understanding consumer upcycling. Journal of Product & Brand Management, 25(4), 394-399.