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Bill Wellington CV

Bill Wellington, Ph.D.
Associate Professor Emeritus, Marketing

Academic Degrees 

  • Ph.D.  Michigan State, Marketing, 1989.
  • M.B.A.  University of Windsor, Windsor, ON, Marketing, 1983.
  • B.A.  University of Western Ontario, London, ON, Physiology and Pharmacology, 1978.

Employment Experience 

  • Associate Professor Emeritus, Odette School of Business, University of Windsor (July, 2019 - Present)
  • Associate Professor, Odette School of Business, University of Windsor (June, 1991 - June, 2019)
  • Associate Dean, Academic (Acting), Odette School of Business, University of Windsor (July, 2017 - June, 2018)
  • Program Director, Master of Management, Odette School of Business, University of Windsor (July, 2016 - June, 2017)
  • Associate Dean, Programs (Acting), Odette School of Business, University of Windsor (January, 2012 - July, 2012)
  • Associate Dean, Odette School of Business, University of Windsor (July, 1999 - December, 2003)
  • Assistant Professor, Odette School of Business, University of Windsor (July, 1986 - July, 1991)
  • Medical Service Representative, Parke Davis Canada Limited (June, 1978 - February, 1982), Windsor.

Honours and Awards 

  • 2014-2017:  Professor of the Year (Marketing), Odette Commerce Society (Undergraduate students)
  • 2013:  Conference Best Paper Award, ABSEL.
  • 2011:  Professor of the Year (Marketing), Odette Commerce Society (undergraduate students).
  • 2007:  Professor of the Year (Marketing), Odette Commerce Society (undergraduate students).
  • 2005 – 2006:  Conference Best Paper Award, Association for Business Simulation and Experiential Learning (ABSEL) annual conference.  Paper title: "Validating Simulations: Do Simulations Exhibit Natural Market Structures?"
  • 2005:  Book of the Year Award: 'Marketing - 3rd Edition' (with Lamb, Hair, McDaniel and Faria), Nelson Thomson Publishing, Canada.
  • 1997:  Best Paper Award, Association for Business Simulation and Experiential Learning (ABSEL) annual conference.  Paper title: "The Impact of an Artificial Market Leader on Simulation Competitors: Strategies.'
  • 1992:  Best Paper Award, Association for Business Simulation and Experiential Learning (ABSEL) annual conference.  Paper title: "An Examination of the Effect of Team Cohesion, Player Attitude, and Performance Expectations on Simulation Performance Results.'.
  • 1989:  1st Association for Business Simulation and Experiential Learning (ABSEL) Annual Simulation Competition (w/ A. Faria and T. Richard Whiteley)

INTELLECTUAL CONTRIBUTIONS

Books 

  • Lamb, C., Hair Jr., J., McDaniel, C., Faria, A. J., & Wellington, W. J. (2012).  Marketing. 5th Canadian Edition. Canada:  Nelson.  
  • Lamb, C. W., Hair Jr., J. F., McDaniel, C., Faria, A. J., & Wellington, W. J. (2009).  Marketing. 4th Canadian Edition. Scarborough, ON:  Thomson-Nelson.  
  • Lamb, C. W., Hair Jr., J. F., McDaniel, C., Faria, A. J., & Wellington, W. J. (2006).  Marketing. 3rd Canadian Edition. Scarborough, ON:  Thomson-Nelson.  
  • Evans, J. R., Berman, B., & Wellington, W. J. (2000).  Study Guide to Accompany Marketing 2nd Canadian Edition. Scarborough, ON:  Prentice-Hall.  
  • Evans, J. R., Berman, B., & Wellington, W. J. (2000).  Marketing. 2nd Canadian Edition. Scarborough, ON:  Prentice-Hall.  
  • Evans, J. R., Berman, B., & Wellington, W. J. (1998).  Marketing Essentials: 1st Canadian Edition. Scarborough, ON:  Prentice-Hall.  
  • Evans, J. R., Berman, B., & Wellington, W. J. (1998).  Case Book and Computer-Based Exercises to Accompany Marketing Essentials. Scarborough, Ontario:  Prentice-Hall.  
  • Evans, J. R., Berman, B., & Wellington, W. J. (1997).  Study Guide to Accompany Marketing: 1st Canadian Edition. Scarborough, Ontario:  Prentice-Hall.  
  • Galloway Jr., J. C., Berman, B., Evans, J. R., & Wellington, W. J. (1997).  Paintco V Canadian Edition. Scarborough, Ontario:  Prentice-Hall.  
  • Evans, J. R., Berman, B., & Wellington, W. J. (1997).  Marketing. 1st Canadian Edition. Scarborough, Ontario:  Prentice-Hall.  

Chapters 

  • Wellington, W., & Faria, A. J. (1996). Consistency in Simulation Performance over Time: an empirical investigation. In Saunders, Danny (Ed.), The Simulation and Gaming Yearbook (pp. 292). London, UK: Kogan-Page. 
  • Wellington, W. (1995). The Effect of Time Pressure, Team Formation, and Planning on Simulation/Game Performance. In Crookall, David; Arai, Kiyoshi (Ed.), Simulation and Gaming across Disciplines and Cultures (pp. 204-212). Thousand Oaks, California: Sage Publications. 

Articles 

  • Lubrick, M. & Wellington, W. (2022). Formative learning assessment with online quizzing: Comparing target performance grade and best performance grade approaches.  Journal of Learning and Teaching in Digital Age, 7 (2), 297-306.  http://doi.org/10.53850/joltida.1036295.
  • Wellington, W., Hutchinson, D., & Faria, A. J. (2016).  Measuring the impact of a Marketing simulation game: Experience on perceived indecisiveness.   Simulation & Gaming, 48 (1), 56-80, http://doi.org/10.1177/1046878116675103.
  • Calderwood, K., & Wellington, W. J. (2015).  Using roadside billboard posters to increase admission rates to problem gambling services: Reflections on failure.   Health Promotion Practice, 16 (4), 510-522, http://doi.org/10.1177/1524839914566455.
  • Calderwood, K., & Wellington, W. J. (2013).  Social marketing strategies for stigmatized target populations: A case example for problem gamblers and family members of problem gamblers.   Qualitative Report, The, 18 (49), 1-19.
  • Hutchinson, D., Wellington, W. J., Saad, M., & Cox, P. (2011).  Refining value-based differentiation in business relationships: A study of the higher order relationship building blocks that influence behavioural intentions.   Industrial Marketing Management, 40 (3), 465-478, http://doi.org/10.1016/j.indmarman.2010.08.010.
  • Faria, A. J., Hutchinson, D., Wellington, W. J., & Gold, S. (2008).  Developments in business gaming: A Review of the past 40 Years.   Simulation & Gaming, 40 (4), 464-487, http://doi.org/10.1177/1046878108327585.
  • Faria, A. J., & Wellington, W. J. (2005).  Validating business gaming: Business game conformity with PIMS findings.   Simulation & Gaming, 36 (2), 259-273, http://doi.org/10.1177/1046878105275454.
  • Faria, A. J., & Wellington, W. J. (2004).  A survey of simulation game users, former-users and never-users.   Simulation & Gaming, 35 (2), 178-208, http://doi.org/10.1177/1046878104263543.
  • Wellington, W. J., Faria, A. J., & Nulsen, R. O. (1996).  An empirical investigation into the nature of the learning process in a computer-based simulation game.   Marketing Education Review, 6 (3), 15-28, http://doi.org/10.1080/10528008.1996.11488555.
  • Wellington, W. J., & Faria, A. J. (1996).  Team cohesion, player attitude, and performance expectations in simulation.   Simulation & Gaming, 27 (1), 23-40, http://doi.org/10.1177/1046878196271002.
  • Wellington, W. J., & Faria, A. J. (1996).  The use of simulation games in Marketing classes: Is simulation performance due to luck or skill?   Journal of Marketing Education, 18 (2), 50-61, http://doi.org/10.1177/027347539601800206.
  • Wellington, W. J., & Faria, A. J. (1990).  A loser's perspective I.   Simulation & Gaming, 22 (1), 103-106, http://doi.org/10.1177/1046878191221011.

Conference Proceedings 

  • Wellington, W., & Lubrick, M. (2018, March).  The use of online quizzing using adaptive release with a minimum target grade as a formative learning tool.   Association of Marketing Theory and Practice 2018, Charleton, SC.
  • Wellington, W. (2017, September).  Using a Marketing simulation game as a vehicle to assess assurance of learning program goals.  In Deborah DeLong, Lisa Lindgren (Ed.)   Marketing Management Association 2017 Fall Educators' Conference, Pittsburgh, 177-178.
  • Guillory, M. D., Beitelspacher, L., Page, J., & Wellington, W. (2016).  Effective strategies for teaching introductory Marketing.  In Deborah Delong & Lisa Lindgren (Eds.)   Marketing Management Association Fall Educator's conference, 168-169.
  • Wellington, W., Hutchinson, D., & Faria, A. J. (2015, March).  The Effectiveness of Online Quizzing as a Repetitive Learning Tool in a Marketing Class: A field study of the testing effect.  In Alex Smith, Christian Karl, Carlos Mario Zapata Jaramillo, Marcin Wardaszko, & Kenneth E. Long (Eds.)   Association for Business Simulation and Experiential Learning (ABSEL) 42nd Annual Conference, Las Vegas, Bernie Keys Library, 42-49.
  • Wellington, W., Hutchinson, D., & Faria, A. J. (2014).  ABSEL Awareness among Business School Faculty: a 10-year update study.  In Alex Smith, Darci Smith, Chris Cassidy & Christian Karl (Eds.)   Association for Business Simulation and Experiential Learning ABSEL, Orlando, Bernie Keys Library, 41: 1-7.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2013).  An Investigation of the Relationship of Plan Quality, Forecast Accuracy and Earnings Performance under Equal and Unequal Starting Positions in Marketing Simulations.  In J. Alexander Smith, Marian Boscia, Carlos Mario Zapata Jaramillo, Lora Reed, David Rahn & Dick Teach (Eds.) Association for Business Simulation and Experiential Learning ABSEL: Bernie Keyes Library, 40: 282-291.
  • Faria, A. J., Hutchinson, D., & Wellington, W. (2013).  Measuring the Performance Ranking Curve in Marketing Simulation Games.  In J. Alexander Smith, Marian Boscia, Carlos Mario Zapata Jaramillo, Lora Reed, David Rahn & Dick Teach (Eds.)   Association for Business Simulation and Experiential Learning (ABSEL): Bernie Keyes Library, 40: 292-301.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2013).  Student Engagement and its Impact on Course Performance in a Large Lecture Introductory Marketing Class.  In Deborah DeLong, Dawn Edmiston, & Brian Vanderschee (Eds.)   MMA Fall Educator's Conference Proceedings 2013: Collegiate Outcomes and Industry Expectations, 18: 114-115.
  • Faria, A. J., Wellington, W., & Hutchinson, D. (2012).  An Exploratory Study of the Impact of a Simulation Exercise on the Managerial and Personality Traits and the Decision-making Styles of Marketing Students. Association for Business Simulation and Experiential Learning (ABSEL) 2012 conference proceedings, Bernie Keys Library, 39.
  • Andrews, L., Nordhielm, C., Talbott, J., & Wellington, W. J. (2012).  Simulations as Vehicles for Teaching Marketing Planning and Principles.   Marketing Management Association 2012 Fall Educators’ Conference Proceedings.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2012).  Simulations as Identifiers of Aptitude: An exploratory study of experience versus early performance excellence.   Marketing Management Association 2012 Fall Educators’ Conference Proceedings, 17: 160-162.
  • Wellington, W. J., Faria, A. J., Hutchinson, D., & Gowing, M. (2011).  An Interdisciplinary Study of the Impact of Playing a Marketing Simulation Game on Student Knowledge of Management Accounting/finance Principles.  In Elizabeth Murff, William J. Wellington, Chris Schepereel, David Hutchinson, & Dick Teach (Eds.)   Association for Business Simulation and Experiential Learning (ABSEL) Bernie Keyes Library, 38: 320-326.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2011).  The Impact of Playing a Marketing Simulation Game on Perceived Decision Making Ability among Introductory Marketing Students.  In J. Alexander Smith (ed.), Mick Fekula, Elizabeth Murff and Chris Cassidy (Associate Eds.) Association for Business Simulation and Experiential Learning (ABSEL) Bernie Keyes Library, 37: 23-32.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2011).  The Impact of a Simulation Exercise on the Managerial Traits of Marketing Students while Controlling for Performance.  In Brian Vanderschee (Ed.)   Marketing Management Association 2011 Fall Educators’ Conference Proceedings, 16: 122-123.
  • Wellington, W. J., Faria, A. J., & Hutchinson, D. (2009).  The Impact of Business Simulation Game Play on Decisiveness in Students.  In J. Alexander Smith (ed.), Janet M. Duck; Elizabeth Murff and Chris Schepereel (Assoc. Eds.) (Eds.)   Association for Business Simulation & Experiential Learning (ABSEL), Bernie Keyes Library, 36: 223-230.
  • Wellington, W., Faria, A. J., & Hutchinson, D. (2009).  The Trait of Competitiveness and its Relationship to Marketing Simulation Games in Marketing Courses.  In Gordon, Peter J. (Ed.)   Marketing Management Association Fall Conference Proceedings.
  • Faria, A. J., Wellington, W. J., & Hutchinson, D. (2009).  A Mainstream Pedagogy: The history and current usage of simulation games in Marketing courses.  In Gordon, Peter J. (Ed.)   Marketing Management Association Fall conference.
  • Wellington, W. J., Faria, A. J., & Hutchinson, D. (2008).  A Tribal Simulation Competition: Is Group Collaboration Beneficial to Individual Simulation Play Performance?  In John Cherry (Ed.)   Marketing Management Association 2008 Educator's Conference Proceedings.
  • Anderson, P. H., Lawton, L., & Wellington, W. J. (2008).  Goal Orientation and Simulation Performance.  In J. Alexander Smith, Janet Duck, Mick Fekula and Wm. J. Wellington (Eds.)   Association for Business Simulation and Experiential Learning (ABSEL) Bernie Keyes Library, 35.
  • Wellington, W. J., Faria, A. J., & Hutchinson, D. (2008).  Are Good Strategy Decisions Consistently Good? A Real Time Investigation.  In J. Alexander Smith, Janet Duck, Mick Fekula and Wm. J. Wellington (Eds.) Association for Business Simulation and Experiential Learning (ABSEL) Bernie Keyes Library, 35.
  • Wellington, W., Faria, A. J., & Hutchinson, D. (2007).  Consistency of Participant Simulation Performance across Simulation Games of Growing Complexity.  In J. Alexander Smith (Ed.)   Association for Business Simulation and Experiential Learning (ABSEL) Bernie Keyes Library, 34.
  • Wellington, W. J., Faria, A. J., & Hutchinson, D. (2007).  Computer Game Playing Experience and its Impact on Business Simulation Game Performance.  In Peter J. Gordon (Ed.)   Marketing Management Association 2007 Educators Conference Proceedings.
  • Faria, A. J., & Wellington, W. J. (2006).  Do Simulation Games Have Natural Market Structures?  In J. Alexander Smith (Ed.)   Association for Business Simulation and Experiential Learning (ABSEL) Bernie Keyes Library, 33.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2006).  First Class Attendance as a Predictor of Class Performance.  In John Cherry (Ed.)   Proceedings of the 11th Annual Fall Educators’ Conference of the Marketing Management Association.
  • Faria, A. J., & Wellington, W. J. (2005).  Validating Business Simulations: Does High Product Quality Lead to High Profitabiltiy?  In Robert E. Ledman (Ed.)   Association for Business Simulation and Experiential Learning (ABSEL) Bernie Keyes Library, 32: 117-121.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2005).  Using the Internet to Enhance Course Presentation: A Help or Hindrance to Student Learning?  In Robert E. Ledman (Ed.)   Association for Business Simulation and Experiential Learning (ABSEL) Bernie Keyes Library 32: 364-371.
  • Hutchinson, D., Wellington, W. J., Whiteley, T. R., & Faria, A. J. (2005).  Enhancing the Instructional Effectiveness of Marketing Simulation Games.  In John Cherry (Ed.)   Proceedings of the 10th Annual Fall Educators’ Conference of the Marketing Management Association.
  • Wellington, W., & Faria, A. J. (2004).  ABSEL Awareness among Business School Faculty.  In Andrew Hale Feinstein and Denise Potosky (Eds.) Association for Business Simulation and Experiential Learning (ABSEL) Bernie Keyes Library, 32: 325-331.
  • Hutchinson, D., Wellington, W. J., & Faria, A. J. (2004).  Does Using the Internet as a Mode of Delivery for Course Material Enhance Learning When Used in Conjunction with In-Class Sessions?  In Karen Goodwin (Ed.)   Proceedings of the 9th Annual Fall Educators’ Conference of the Marketing Management Association.
  • Faria, A. J., & Wellington, W. J. (2004).  Validating Business Simulations: Does High Market Share Lead to High Profitability?  In Andrew Hale Feinstein and Denise Potosky (Eds.) Association for Business Simulation and Experiential Learning (ABSEL), Developments in Business Simulation & Experiential Exercises, 31: 332-336.
  • Wellington, W. J., & Faria, A. J. (2003).  Business Manager Identification of Competitors in Real World and Simulation Settings.  In Sharma Pilluta and Andrew Hale Feinstein (Eds.)   Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 30: 254-259.
  • Faria, A. J., Wellington, W. J., Hutchinson, D., & Whiteley, T. R. (2003).  Achieving Course Learning Objectives Through the use of Business Simulation Games.  In Steve Corbin, Michelle Kunz, Marie Steinhoff, Judy Wiles, Larry Zigler. (Ed.)   8th Annual Fall Educators’ Conference of the Marketing Management Association, 67.
  • Faria, A. J., & Wellington, W. J. (2002).  Participant Identification of Competitors in a Marketing Simulation Competition.  In Mary Jo Vaughan and Sharma Pillutla (Eds.)   Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 29: 38-44.
  • Wellington, W. J., & Faria, A. J. (2001).  An Investigation of the Environmental Awareness Attained in a Simple Business Simulation Game.  In Khusherent S. Pittenger and Marj Jo Vaughan (Eds.)   Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 28: 239-249.
  • Wellington, W. J., Faria, A. J., & McDevitt, P. (2000).  Incorporating Computer Simulations in the Marketing Curriculum.   Proceedings of the Midwest Business Administration Association, Midwest Business Administration Association, 119-125.
  • Wellington, W. J., Faria, A. J., & Whiteley, T. R. (1998).  Holistic Cognitive Strategy in a Computer-Based Marketing-Simulation Game: An Investigation of Attitudes towards the Decision-Making Process.  In Nancy Leonard and Sandra W. Morgan (Eds.)   Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 25: 246-252.
  • Wellington, W. J., Faria, A. J., & Whiteley, R. (1997).  Consistency in Simulation Performance over Time and Across Simulation Games.  In John K. Butler and Nancy Leonard (Eds.) Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 24: 146-151.
  • Wellington, W. J., & Faria, A. J. (1997).  The Impact of an Artificial Market Leader on Simulation Competitors' Strategies.  In John K. Butler and Nancy Leonard (Eds.) Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 24: 152-157.
  • Gentry, J. W., Anderson, P., Burns, A. C., Cannon, H., Faria, A. J., Fraser, R., Gosenpud, J., Lawton, L., Nulsen, R., Teach, R. & Wellington, W.J. (1996).  How Do We Measure the Learning in Experiential Learning and How Do We Best Simulate It?  In Alan Patz and John K. Butler (Eds.) Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 23: 197.
  • Wellington, W. J., Faria, A. J., & Nulsen, R. O. (1996).  Investigation into the Learning Process using a Marketing Simulation Game.   Proceedings of the Decision Sciences Institute Annual Conference 1996, USA: Decision Sciences Institute.
  • Faria, A. J., & Wellington, W. J. (1996).  The Relationship Between Interpersonal and Task Cohesiveness and Performance In A Business Simulation Game.  In Alan Patz and John K. Butler (Eds.) Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 23: 29-35.
  • Wellington, W. J., & Faria, A. J. (1995).  Are Good Simulation Performers Consistently Good?  In John D. Overby and Alan Patz (Eds.) Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 22: 5-11.
  • Wellington, W. J., Faria, A. J., Whiteley, T. R., & Nulsen, R. O. (1995).  Cognitive and Behavioral Consistency in a Computer-Based Marketing-Simulation-Game Environment: An Empirical Investigation of the Decision Making Process.  In John D. Overby and Alan Patz (Eds.)   Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 22: 12-18.
  • Wellington, W. J., & Faria, A. J. (1992).  An Examination of the Effect of Team Cohesion, Player Attitude, and Performance Expectations on Simulation Performance Results.  In J. Gosenpud and S. Gold (Eds.) Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 19: 108-113.
  • Wellington, W. J., Dickinson, J. R., & Faria, A. J. (1991).  The Impact of a Market Leader on Simulation Competitors' Strategies.   Proceedings of the 1991 Western Simulation Multi conference, Western Simulation Multi conference, 33-40.
  • Wellington, W. J., & Faria, A. J. (1991).  An Investigation of the Relationship between Simulation Play, Performance Level and Recentcy of Play on Exam Scores.  In W. Wheatley and J. Gosenpud (Eds.)   Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 18: 111-115.
  • Wellington, W. J., & Faria, A. J. (1990).  The Effects of Decision Format and Evaluation on Simulation Performance, Decision Time, and Team Cohesion.  In J. Wingender and W. Wheatley (Eds.) Association for Business Simulation and Experiential Learning (ABSEL): Developments in Business Simulation & Experiential Exercises, 17: 170-174.
  • Wellington, W. J., & Faria, A. J. (1989).  Simulation Game Performance: An Examination of the Effect of Time Pressure, Method of Team Formation, and Formal Planning.   Proceedings of the Southern Marketing Association Annual Conference, USA: Southern Marketing Association.
  • Lambert, D. M., & Wellington, W. J. (1984).  Physical Distribution: The Canadian Experience.   Proceedings: First Canadian-American Business Conference, Michigan State University: 10.

Presentations 

  • Wellington, W. & Hutchinson, D. (2014, September). Effectively Using Simulations to Teach Marketing.  Marketing Management Association Fall Educator's conference, San Antonio, Texas.
  • Wellington, W. J. & Hutchinson, D. (2013). Effectively Using Simulations to Teach Marketing.  Marketing Management Association Fall Educators conference, New Orleans, Louisiana.

Grants (Competitive; Funded only) 

  • 2011: Hutchinson, D. & Wellington, W. Study: Pulse of the Region Survey ($2,000), Odette School of Business Research and Teaching Innovation Fund (RTIF) grant.
  • 2009: Gowing, M.; Wellington, W. & Hutchinson, D. The Impact of a Marketing Simulation Exercise on Integration and Application of Basic Accounting/Financial Principles ($1,667), CMA Canada.
  • 2007: Wellington, W. & Calderwood, K. Billboard effectiveness in recruiting people to the Windsor Regional Gambling Treatment Centre ($17,172), Ontario Problem Gambling Research Centre.
  • 2000: Wellington, W. & Patrick, L. Diabetes Complications Prevention Cooperative Inc. ($6,667) Canadian Diabetes Association.

Research Reports 

  • 2008: Calderwood, K., & Wellington, W.J., Billboard effectiveness in recruiting people to Windsor Regional Problem Gambling Services: Final Report., submitted to Ontario Problem Gambling Research Centre, Guelph, ON.