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Peter Voyer CV

Peter Voyer, PhD
Associate Professor, Marketing
pvoyer@uwindsor.ca
519-253-3000 ext. 4285
Office: OB 511

Education

  • Ph.D.  Ivey Business School, Western University, London, Marketing.
  • M.B.A.  University of New Brunswick, Fredericton, Marketing and International Business.
  • B.A.  Carleton University, Ottawa, Psychology.
  • B.Sc. University of Ottawa, Ottawa, Mathematics and Physics.

 Professional Memberships 

  • Association for Consumer Research, 2000-Present
  • American Marketing Association, 2000-Present
  • Administrative Sciences Association of Canada, 2014-Present

Employment Experience 

  • Associate Professor, Odette School of Business, University of Windsor (July, 2017 - Present)
  • Assistant Professor, Odette School of Business, University of Windsor (July, 2012 - June, 2017)
  • Curriculum Development Officer (rank: Major), Canadian Armed Forces (Regular Army); Canadian Forces College (January, 2011 - December, 2012), Toronto.
  • Senior Officer, Canadian Forces (Regular) - Royal Canadian Artillery (October, 1985 - July, 2012), Kingston, Canada.
  • Operations Officer (G3) (Rank - Major) Canadian Armed Forces (Regular Army), 31 Canadian Brigade Group Headquarters (January, 2008 - December, 2011), Kingston, Canada.
  • Senior Staff Officer (Rank - Major), Joint Task Force Afghanistan (Kandahar, Afghanistan), Canadian Armed Forces (Regular Army) (January, 2010 - December, 2010), Ottawa.
  • Assistant Professor, Royal Military College of Canada (August, 2004 - July, 2008), Kingston, Canada.
  • Junior Officer, Canadian Forces Army Reserves (February, 1978 - October, 1985), Kingston, Canada.

Honours and Awards 

  • 2010:  General Campaign Star Medal (active service in Afghanistan), Canadian Forces.
  • 2010:  Canadian Forces Decoration 2 (CD2) for 32 yrs. service, Canadian Forces.
  • 2010:  Chief of Defense Staff Medallion, Canadian Armed Forces.  Exceptional service in Afghanistan.
  • 1999:  Dean's Honour Roll (1997, 1998, 1999), University of New Brunswick.
  • 1994:  Canada 125 Medal (for saving a human life), Canadian Forces.

INTELLECTUAL CONTRIBUTIONS

Chapters

  • Voyer, P. (2022). A Guiding Framework for Leaders in Uncertain Times: Learning from GTM in the Canadian Military.  In Schlosser, F. & McPhee, D. M. [Eds] Global Talent Management During Times of Uncertainty. Emerald Books, ISBN: 9781802620580, https://doi.org/10.1108/978-1-80262-057-320221004. [November]

Cases  

  • Voyer, P. & Rowe, W. G. (2024). Alfa Romeo: Rebuilding the Brand in North America. Ivey Case Publishing. Product # W36495.
  • Girard, S.; Voyer, P. and Kerr, G. (2020). Tetra Bio-Pharma: Brand Building in the Cannabinoid Pharmaceutical Market.  Ivey Case Publishing, Product # 9B20A003.
    Voyer, P. (2012). Courage in Leadership: From Battlefield to the Boardroom. Ivey Case Publishing. [November] Product # 9B11TF07
  • Voyer, P. (2007). How Advertising Works. Ivey Case Publishing, Richard Ivey School of Business, University of Western Ontario.  Publication # 9B07A011.
  • Voyer, P. (2003). 2001 Canada Summer Games. Ivey Case Publishing, Richard Ivey School of Business, University of Western Ontario.  Publication # 9B07A011.

Journal Articles 

  • Currie, R., Pandher, G. S., & Voyer, P. (2023).  Marketing journal rankings: Active scholar assessment.   Review of Marketing Science.  https://doi.org/10.1515/roms-2022-0076/html. [May]
  • Voyer, S. & Voyer, P. (2021). Gender stereotypes be gone: Creating markespace inclusivity.  Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research), Tonya Williams Bradford, Anat Keinan & Matthew Thomson, Eds., 49, 141-145.
  • Voyer, P. (2018).  It's about trust: The diffusion of deviant consumer behaviour.   Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research), 46.
  • Voyer, P. (2015).  Consumer Proclivity for Sustainable Consumption: A Social Normative Approach.   Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research), 43, 421-427.
  • Voyer, P., & Ranaweera, C. (2015).  The Impact of Word of Mouth on Service Purchase Decisions: Examining risk and the interaction of tie strength and involvement.   Journal of Service Theory and Practice (formerly: Managing Service Quality), 25 (5), 636-656, http://doi.org/10.1108/JSTP-04-2014-0070.
  • Voyer, P. (2015).  The Re-branding of Alfa Romeo.   Ivey Business Journal (Online): improving the practice of management.
  • Voyer, P. (2014).  Consumer Propensity to Deviate: Scale Development and Validation.   Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research), 42, 723.
  • Voyer, P. (2011).  Courage in Leadership: From the Battlefield to the Boardroom.   Ivey Business Journal (Online): improving the practice of management, Nov/Dec.
  • Voyer, P., & Beamish, P. W. (2004).  The Effects of Corruption on Japanese Foreign Direct Investment.   Journal of Business Ethics, 50 (3), 211-224.
  • Bansal, H. S., & Voyer, P. A. (2000).  Word-of-Mouth Processes within a Services Purchase Decision Context.   Journal of Service Research, 3 (2), 166-177.

Conference Proceedings 

  • Voyer, P., & Bussiere, D. (2018).  Clicks, Cookies and Commerce: Understanding online service customers by using Big Data Journey Mapping to develop customer personas.   American Marketing Association Winter conference, New Orleans.
  • Bhandari, G., Bussiere, D., & Voyer, P. (2018).  How loud is the scream of a clickstream? Insights from Big Data Analysis.   24th Americas Conference on Information Systems (AMCIS) conference, New Orleans.
  • Voyer, P., Bhandari, G., & Bussiere, D. (2017).  The power of the click: A consumer-centric approach using online journey mapping to develop consumer personas and predict future clicks.  In Enrique P. Becerra, Ravindra Chitturi, Maria Cecilia Henriquez Daza & Juan Carlos Londono Roldan (Eds.)   Latin American Advances in Consumer Research, 4, 124-129.
  • Voyer, P. (2015).  Consumer Proclivity for Sustainable Consumption: A Social Normative Approach.  In Kristin Diehl and Carolyn Yoon (Eds.)   Association for Consumer Research Annual North American conference, 43, 421-427.
  • Voyer, P. (2014).  Consumer Propensity to Deviate: Scale Development and Validation.  In June Cotte and Stacy Wood (Eds.)   Association for Consumer Research Annual North American conference, 42, 723-723.
  • Voyer, P. (2014).  A Consumer-based Examination of Sustainable Consumption using a Social Normative Perspective.   Administrative Sciences Association of Canada (ASAC) annual conference, Muskoka, ON.
  • Voyer, P. (2014).  An Empirical Examination of the Service Purchase Decision: Understanding the Influence of Word of Mouth.   American Marketing Association Summer Educator's Conference.
  • Voyer, P. (2014).  Relational Ties that Bind: A Service Consumer Approach to Enhancing Word of Mouth Influence.  In Eva M. Gonzalez & Tina M. Lowrey (Eds.)   Association for Consumer Research Latin America 2014 Annual Conference, 3.
  • Withane, D. S., & Voyer, P. (2013).  The Impact of Non-rational Elements on Strategy and Warfare: A Conceptual Analysis.   2013 International Research Symposium, Kotelawaia Defence University, Rathmalana, Sri Lanka.
  • Voyer, P. (2013).  The Diffusion of Deviant Consumer Behaviour.   Administrative Sciences Association of Canada Annual conference, Calgary.
  • Voyer, P., & Ranaweera, C. (2013).  Understanding the Power of Word of Mouth: A Consumer Behaviour Approach.   Australia New Zealand Marketing Academy Conference (ANZMAC).
  • Voyer, P. (2013).  Measuring the Consumer Propensity to Deviate Personality Trait.   Society for Consumer Psychology Summer Conference, American Psychological Association.
  • Voyer, P., & Bansal, H. S. (1999).  Interpersonal Forces in Word-of-mouth Processes within a Context of Services Purchase Decision.   Administrative Sciences Association of Canada (ASAC) annual conference, Saint John, NB.
  • Voyer, P., & Bansal, H. S. (1999).  A Theoretical Examination of Word-of-mouth Processes within a Services Purchase Decision Context.  In Fisk, Ray and Glynn, Liam (Eds.)   1999 SERVSIG Services Research Conference (American Marketing Association), New Orleans, 72-80.
  • Voyer, P. (1998).  An Investigation of Word-of-mouth Processes within a Services Purchase Decision Context within the Peoples Republic of China.  In Lorna L. Wright and The Tieu (Eds.)   7th Annual Far Horizons conference, Queen's University.

Presentations 

  • Voyer, P. (2015, September). The Interaction of Humanities and Leadership. Humanities Research Group, University of Windsor.
  • Voyer, P. (2008, October). Consumer Propensity to Deviate: Measurement and relevance to consumer behaviour. Wilfrid Laurier University, Waterloo, Canada.
  • Voyer, P. (1999). An Investigation of Word-of-mouth Processes within a Services Purchase Decision Context within the People's Republic of China.  7th Annual Far Horizons Conference, Queen's University, Toronto.
  • Voyer, P. & Bansal, H. S. (1999, June). Interpersonal Forces in Word-of-mouth Processes within a Context of Service Purchase Decision.  Administrative Sciences Association of Canada annual conference, Saint John, New Brunswick.

Other Publications 

  • 2018: Voyer, P., Understanding online consumers: Using big data consumer journey mapping to develop consumer personas.  The Windsor Star, April 15, 2019.
  • 2014: Voyer, P., 'Courage in Leadership: From the battlefield to the Boardroom' quoted in The Leadership Experience, 6th ed. [Richard Draft], Nelson Publishing Toronto, p. 180.
  • 2011: Voyer, P., Courage in Leadership: From the battlefield to the Boardroom. Ivey Business Journal, Nov/Dec. 2011.

Grants (Competitive; Funded only) 

  • 2016: Commitment Barriers, ($3,000), Odette School of Business Research and Teaching Innovation Fund (RTIF) grant.
  • 2015: ADTF Travel Grant ($1,000), University of Windsor.
  • 2014: Word of mouth processes in service purchase decisions: an empirical examination of the role of co-creation, ($2,285),
  • 2014: ADTF Travel Grant ($1,000), University of Windsor.
  • 2013: ADTF Travel Grant ($1,000), University of Windsor.