Home
FUTURE STUDENTS ask.UWindsor SUPPORT UWINDSOR
Odette School of Business

Zhenzhong Ma CV

Zhenzhong Ma, Ph.D.
Professor, Management
maz@uwindsor.ca
519-253-3000 ext. 4251
Office: OB 313

Education 

  • Ph.D.  McGill, Montreal, QC, Management, 2004.
  • M.S.  Renmin University of China, Business Administration, 1996.
  • B.A.  Renmin University of China, Commerce, 1994.

Professional Memberships 

  • International Society for the Study of Work and Organizational Values (ISSWOV), 2018
  • International Association for Chinese Management Research (IACMR), 2019
  • Golden Key International Honour Society, Canada, 2019
  • Administrative Sciences Association of Canada (ASAC), 2019
  • Academy of Management (AOM), 2019
  • Academy of International Business (AIB), 2019

Employment Experience 

  • Acting Associate Dean, Academic, Odette School of Business, University of Windsor (July 2020-June 2024)
  • Program Director, Master of Management, Odette School of Business, University of Windsor (July 2017-June 2020)
  • Professor, University of Windsor, Odette School of Business (July 2014 - Present).
  • Associate Professor, Odette School of Business, University of Windsor (July 2009-June 2014)
  • Assistant Professor, Odette School of Business, University of Windsor (January 2005-June 2009)
  • Instructor, Desautels Faculty of Management, McGill University (July, 2001-September 2004), Montreal
  • Teaching Assistant, Desautels Faculty of Management, McGill University (May 2001-December 2002), Montreal
  • Research Assistant, Desautels Faculty of Management, McGill University (January 1998-April 2001), Montreal

Honours and Awards 

  • 2018:  Highly Commended Award, Emerald Literati Network, Emerald Publishing.  Paper: "Intellectual structure of research in business ethics: A citation and co-citation analysis on Business Ethics Quarterly".  Nankai Business Review International, 8(1): 100-120, 2016. http://doi.org/10.1108/NBRI-10-2016-0035.
  • 2017:  OARE: Odette Award for Research Excellence, Odette School of Business.
  • 2016:  Outstanding Reviewer Award, Journal of Business Research.
  • 2016:  Mid-Career Outstanding Faculty Research Award, University of Windsor.
  • 2016:  Best Paper Award: 'Misfit or Xenophilia: the impact of overseas human capital and social ties on returnee entrepreneurs' startup performance in China, ASAC 44th annual conference, Edmonton.
  • 2014:  Odette Award for Research Excellence (OARE), Odette School of Business, University of Windsor.
  • 2012:  Best Paper Award, 2012 Global Marketing Conference, Seoul, South Korea.
  • 2011:  Odette Award for Research Excellence (OARE) - Senior/tenured category, Odette School of Business.
  • 2009:  Honourable Mention Award, Administrative Sciences Association of Canada (ASAC).
  • 2009:  Best Paper Award, Administrative Sciences Association of Canada (ASAC).
  • 2008:  The Rami Sagie New Scholar Award, International Society for the Study of Work & Organizational Values (ISSWOV).
  • 2007:  University of Windsor Special Recognition Award, University of Windsor.
  • 2007:  Odette New Researcher Award (ONRA), Odette School of Business, University of Windsor.
  • 2007:  Best Reviewer Award (Journal), Contemporary Management Research.
  • 2007:  Highly Commended Award, Emerald Literati Network, Emerald Publishing.
  • 2006:  The Udayan Rege Best Dissertation Award, Administrative Sciences Association of Canada (ASAC).
  • 2006:  Best Paper Award, International Conference of Business and Information.
  • 2000:  Best Paper Award, Administrative Sciences Association of Canada (ASAC).
  • 1994:  Outstanding Graduate of Bejing City Award, Renmin University of China.

INTELLECTUAL CONTRIBUTIONS

Articles 

  • Zhang, W., Wang, O., Li, J., Ma, Z., Bhandari, G., & Peng, R (2023).  What makes deceptive online reviews? A linguistic analysis perspective.   Humanities & Social Sciences Communications.  [November], https://doi.org/10.1057/s41599-023-02295-5.
  • Wang, N.; Lv, T., Wang, L., Guo, A. & Ma, Z. (2023).  The social side of innovation: Peer influence on online brand communities.   Management Decision, 61 (10), 2994-3016, https://doi.org/10.1108/MD-09-2022-1185. [September]
  • ​Ma, Z.; Guo, G. & Jing, L. (2023).  Consumer behavior research in the 21st century: Clusters, themes, and future research agenda.   International Journal of Consumer Studies, 48 (1), https://doi.org/10.1111/ijcs.12980.  [August]
  • Wang, N.; Xie, W., Huang, Y. & Ma, Z. (2023).  Big data capability and sustainability oriented innovation: The mediating role of intellectual capital.   Business Strategy and the Environment, 32 (8), 5702-5720, https://doi.org/10.1002/bse.3444. [May]
  • Yin, J.; Huang, Y. & Ma, Z. (2023).  Explore the feeling of presence and purchase intention in livestream shopping: A flow-based model.   Journal of Theoretical and Applied Electronic Commerce Research, 18 (1), 237-256. https://doi.org10.3390/jtaer18010013.   [January]
  • Wang, Q.; Zhang, W., Li, J. & Ma, Z. (2023).  Complements or confounders? A study of effects of target and non-target features on online fraudulent reviewer detection.   Journal of Business Research, 167.  https://doi.org/10.1016/j.jbusres.2023.114200.   [August]
  • Wang, N.; Wan, J., Ma, Z., Zhou, Y. & Chen, J. (2023).  How digital platform capabilities improve sustainable innovation performance of firms: The mediating role of open innovation.   Journal of Business Research, 167. https://doi.org/10.1016/j.jbusres.2023.114080.    [July]
  • Tang, H.; Ma, Z. & Jing, L. (2023).  Interfirm network structure and innovation creation: A simulation study.   Journal of the Knowledge Economy. https://doi.org/10.1007/s13132-023-01231-x.   [May]
  • Zhang, W.; Wang, O., Li, J., Ma, Z., Bhandari, G. & Peng, R (2023).  What makes deceptive online reviews? A linguistic analysis perspective.   Humanities & Social Sciences Communications.  https://doi.org/10.1057/s41599-023-02295-5.   [November]
  • Ma, Z., Li, K., Guo, G., Pathak, J., & Song, Y. (2023).  Ethically questionable negotiation strategies in South Asia: A comparative study of India and Pakistan.   Group Decision and Negotiation, https://doi.org/10.1007/s10726-023-09844-y. [July]
  • Yin, J.; Huang, Y. & Ma, Z. (2023). Explore the feeling of presence and purchase intention in livestream shopping: A flow-based model.  Journal of Theoretical and Applied Electronic Commerce Research, 18 (1), 237-256. https://doi.org/10.3390/jtaer18010013. [January]
  • Wang, Q.; Zhang, W., Li, J., Ma, Z. & Chen, J. (2022). Benefits or harms? The effect of online review manipulation on sales.  Electronic Commerce Research and Applications, https://doi.org/10.1016/j.elerap.2022.101224. [November]
  • Shang, M.; Ma, Z., Su, Y., Shaheen, F., Rashid Khan, H., Tahir, L.M., Sasmoko, Md. K.A. & Zaman, K. (2022). Understanding the importance of sustainable ecological innovation in reducing carbon emissions: Investigating the green energy demand, financial development, natural resource management, industrialisation and urbanisation channels. Economic Research-Ekonomska Istrazivanja, https://doi.org/10.1080/1331677X.2022.2137823. [November]
  • Yao, A. & Ma, Z. (2022).  Towards a holistic perspective of congruence research with the polynormal regression model.  Journal of Applied Psychology, http://doi.org/10.1037/apl0001028.
  • Zhang, W.; Wang, Q., Ma, Z., Li, J. & Xie, R. (2022). Research on the motivation and formation mechanism of false reviews of online products.  Chinese Journal of Management Science, 30 (7), 176-188, http://doi.org/10.16381/j.cnki.issn1003-207x.2019.2022.
  • Wang, N.; Wang, L., Ma, Z. & Wang, S. (2022). From knowledge seeking to knowledge contribution: A social capital pperspective on knowledge sharing behaviors in online Q&A communities.  Technological Forecasting and Social Change, 182, http://doi.org/10.1016/j.techfore.2022.121864. [September]
  • Du, H.; Teng, Y., Ma, Z. & Guo, X. (2022). Value creation in platform enterprises: A fuzzy-set qualitative comparative analysis.  Sustainability, 14 (9), 5331, http://doi.org/10.3390/su14095331. [May]
  • Chen, B.; Yang, X. & Ma, Z. (2022). Fintech and financial risks of systematically important commercial banks in China: An inverted u-shaped relationship. Sustainability, 14 (10), 5912, http://doi.org/10.3390/su14105912. [May]
  • Rahim, A.; Katz, J., Ma, Z., Yilmaz, H., Lassleben, H., Rahman, M., Silva, M.G., Bibi, Z., Shaw, L., Fernandez, T. & Yee, C. (2022). The three-way interactions of gender, supervisor's gender, and country on the strategies for managing conflict of millenials: An exploratory study in 10 countries.  International Jounral of Conflict Management, 33 (5), http://doi.org/10.1108/IJCMA-05-2021-0074. [June]
  • Wang, Q.; Zhang, W., Li, J., Mai, F. & Ma, Z. (2022). Effect of online review sentiment on product sales: The moderating role of review credibility perception. Computers in Human Behavior, 133, http://doi.org/10.1016/j.chb.2022.107272. [August]
  • Tang, H.; Fang, F. & Ma, Z. (2020). Explore the optimal node degree of infirm network for efficient knowledge sharing.  Recent Advances in Computer Science and Communications, 14 (8), 2519-2529, http://doi.org/10.2174/2352096513999200424080747. [April]
  • Teng, Y.; Ma, Z. & Jing, L. (2021). Explore the world responsibly: The antecedents of ethical tourism behaviors in China. Sustainability, 13 (9), 4907, http://doi.org/10.3390/su13094907. [April]
  • Xiao, J.; Bao, Y., Wang, J., Yu, H., Ma, Z. & Jing, L. (2021). Knowledge sharing in R&D teams: An evolutionary game model. Sustainability, 13 (12), 6664, http://doi.org/10.3390/su13126664. [June]
  • Wang, N., Yin, J., Ma, Z. & Liao, M. (2021). The influence mechanism of rewards on knowledge sharing behaviors in virtual communities. Journal of Knowledge Management, 26 (3), 485-505, http://doi.org/10.1108/JKM-07-2020-0530. [June]
  • Zhang, Q.; Ma, Z., Ye, L., Guo, M. & Liu, S. (2021). Future work self and employee creativity: The mediating role of informal field-based learning for high innovation performance. Sustainability, 13 (3), 1352, http://doi.org/10.3390/su13031352. [January]
  • Tang, H.; Ma, Z., Xiao, J. & Xiao, L. (2020). Toward a more efficient knowledge network in innovation ecosystems: A simulated study on knowledge management. Sustainability, 12 (16), 6328, http://doi.org/10.3390/su12166328. [August]
  • Shang, Q.; Ma, Z. & Wang, X. (2020).  In search of the best interest rate for group lending: Toward a win-win solution for SMEs and commercial banks in China.  The Chinese Economy: Translations and studies, 53 (3), 285-299, http://doi.org/10.1080/10971475.2020.1722359. [February]
  • Ma, Z. & Bu, M. (2020). A new research horizon for mass entrepreneurship policy and Chinese firms' CSR: Introduction to the Thematic Symposium. Journal of Business Ethics, 169, 603-607, http://doi.org/10.1007/s10551-020-04549-7. [July]
  • Shang, Y.; Yu, H. & Ma, Z. (2020).  Venture investor's monitoring and product innovation performance in serial crowdfunding projects: An empirical test.   The Chinese Economy: Translations and studies, 53 (3), 300-314, http://doi.org/10.1080/10971475.2020.1721045. [February]
  • Yin, J.; Jia, M.; Ma, Z. & Liao, G. (2020). Team leader's conflict management styles and innovation performance in entrepreneurial teams. International Journal of Conflict Management, 31 (3), 373-392, http://doi.org/10.1108/IJCMA-09-2019-0168. [March]
  • Jing, L.; Ma, Z., Ma, Z., Chen, B. & Cheng, S. (2020). Nurse practitioners' work values and their conflict management approaches in a stressful workplace: A Taiwan study. Sustainability, 12 (3), 1040, http://doi.org/10.3390/su12031040. [February]
  • Ma, Z., & Jin, Q. (2019).  Success factors for product innovation in China's manufacturing sector: Strategic choice and environment constraints.   International Studies of Management & Organization, 49 (2), 213-231, http://doi.org/10.1080/00208825.2019.1608397. [May]
  • Yu, H.; Shang, Y., Wang, N. & Ma, Z. (2019). The mediating effect of decision quality on knowledge management and firm performance for Chinese entrepreneurs: An empirical study.  Sustainability, 11 (13), http://doi.org/10.3390/su11133660. [July]
  • Liu, X., Ma, Z., & Liang, D. (2019).  Personality effects on the endorsement of ethically questionable negotiation strategies: Business ethics in Canada and China.   Sustainability, 11 (11), 1-15, http://doi.org/10.3390/SU11113097. [June]
  • Wu, J., Ma, Z., Liu, Z., & Lei, C. K. (2019).  A contingent view of institutional environment, firm capability, and innovation performance of emerging multinational enterprises.   Industrial Marketing Management, 82, 148-157, http://doi.org/10.1016/j.indmarman.2019.01.018. [January]
  • Rahim, A., Ma, Z., Quah, C., Jasimuddin, M. S., Shaw, L., & Ozyilmaz, A. (2019) Intelligent entrepreneurship and firm performance: A cross-cultural investigation.   International Journal of Entrepreneurship, 17 (4), 475-493, http://doi.org/10.1007/s10843-019-00252-5. [July]
  • Yin, J.; Ma, Z., Yu, H., Jia, M. & Liao, G. (2019).  Transformational leadership and employee knowledge sharing: Explore the mediating roles of psychological safety and team efficacy.  Journal of Knowledge Management, 24 (2), 150-171, http://doi.org/10.1108/JKM-12-2018-0776.  [November]
  • Wu, J., Ma, Z., & Liu, Z. (2018).  The moderated mediating effect of international diversification, technological capability, and market orientation on emerging firms' new product performance.   Journal of Business Research, 99, 524-533, http://doi.org/10.1016/j.jbusres.2018.03.025. [March]
  • Ma, Z., Xiao, L., & Yin, J. (2018).  Toward a dynamic model of organizational resilience.   Nankai Business Review International, 9 (3), 246-263, http://doi.org/10.1108/NBRI-07-2017-0041. [August]
  • Wu, J., & Ma, Z. (2018).  Misfit or xenophillia: The impact of overseas work experiences on returnee entrepreneurs' venture capital funding in China.   Nankai Business Review International, 9 (1), 19-32, http://doi.org/10.1108/NBRI-06-2015-0016. [March]
  • Wu, Y., Ma, Z., & Wang, M. S. (2018).  Developing new capability: middle managers' role in corporate entrepreneurship.   European Business Review, 30 (4), 470-498, http://doi.org/10.1108/EBR-08-2016-0104. [June]
  • Meng, Y., Yu, H., Ma, Z., & Yang, Z. (2018).  The impact of young Chinese employees' notions of work on conflict management analysis: An explorative study.   International Journal of Conflict Management, The, 29 (3), 306-326, http://doi.org/10.1108/IJCMA-09-2017-0084. [June]
  • Ma, Z., Zhu, J., Meng, Y., & Teng, Y. (2018).  The impact of overseas human capital and social ties on Chinese returnee entrepreneurs' venture performance.   International Journal of Entrepreneurial Behaviour & Research, 25 (1), 67-83, http://doi.org/10.1108/IJEBR-07-2017-0246. [May]
  • Ma, Z., Wang, L. W., & Cheung, K. (2018).  The paradox of social capital in China: Venture capitalists and entrepreneurs' social ties and public listed firms' technological innovation performance.   Asian Journal of Technology Innovation, 26 (3), 306-324, http://doi.org/10.1080/19761597.2018.1548288. [November]
  • Dong, W., Ma, Z., & Zhou, X. (2017).  Relational governance in supplier-buyer relationships: The mediating effects of boundary spanners' interpersonal guanxi in China's B2B market.   Journal of Business Research, 78 (9), 332-340, http://doi.org/10.1016/j.jbusres.2016.12.029. [February]
  • Huang, Y., Ma, Z., & Meng, Y. (2017).  High-performance work systems and employee engagement: Empirical evidence from China.   Asia-Pacific Journal of Human Resources, 56 (3), 341-359, http://doi.org/10.1111/1744-7941.12140. [February]
  • Xiao, H., Wang, Y., Li, W., & Ma, Z. (2016).  Intellectual structure of research in business ethics: A citation and co-citation analysis on Business Ethics Quarterly.   Nankai Business Review International, 8 (1), 100-120, http://doi.org/10.1108/NBRI-10-2016-0035. [March]
  • Wu, J., Ma, Z., & Zhuo, S. (2016).  Enhancing national innovative capacity: The impact of high-tech international trade and inward foreign direct investment.   International Business Review, 26 (3), 502-514, http://doi.org/10.1016/j.ibusrev.2016.11.001. [November]
  • Xiao, H., & Ma, Z. (2015).  Business ethics in Canada, China and Taiwan: A three-culture study on the perceived ethicality of negotiation strategies.   Nankai Business Review International, 6 (2), 106-127, http://doi.org/10.1108/NBRI-12-2014-0044. [June]
  • Sun, J., Lan, G., & Ma, Z. (2014).  Investment opportunity set, board independence, and firm performance: The impact of the Sarbanes-Oxley Act.   Managerial Finance, 40 (5), 454-468, http://doi.org/10.1108/MF-05-2013-0123. [May]
  • Ma, Z., Dong, W., Wu, J., Liang, D., & Yin, X. (2015).  Confucian ideal personality and Chinese business negotiation styles: An indigenous perspective.   Group Decision and Negotiation, 24 (3), 383-400, http://doi.org/10.1007/s10726-014-9394-6. [May]
  • Ma, Z., Yu, M., Gao, C., Zhou, J., & Yang, Z. (2014).  Institutional constraints of product innovation in China: Evidence from international joint ventures.   Journal of Business Research, 68 (5), 949-956, http://doi.org/10.1016/j.jbusres.2014.09.022. [October]
  • Ma, Z., Huang, Y., Wu, J., Dong, W., & Qi, L. (2014).  What matters for knowledge sharing in collectivistic cultures? Empirical evidence from China.   Journal of Knowledge Management, 18 (5), 1004-1019, http://doi.org/10.1108/JKM-06-2014-0252. [September]
  • Wu, J., & Ma, Z. (2014).  Export intensity and MNE customers' environmental requirements: Effects on local Chinese suppliers' environmental strategies.   Journal of Business Ethics, 135 (2), 327-339, http://doi.org/10.1007/s10551-014-2459-2.
  • Laing, D., Ma, Z., & Qi, L. (2013).  Service quality and customer switching behavior in China's mobile phone service sector.   Journal of Business Research, 66 (8), 1161-1167.
  • Ma, Z. (2013).  A review on 'Managing Human Resources in China: the view from inside multinationals'.   Canadian Journal of Administrative Sciences, 30 (4), 292-293.
  • Ma, Z. (2013).  Managing for high performance in the Greater China: Search for success factors.   Canadian Journal of Administrative Sciences, 30 (4), 292-293.
  • Ma, Z., Liang, D., & Chen, H. (2013).  Negotiating with the Chinese: Are they more likely to use unethical strategies?   Group Decision and Negotiation, 22 (4), 641-655, http://doi.org/10.1007/s10726-012-9285-7.
  • Ma, Z. (2013).  Business students' cheating in classroom and their propensity to cheat in the real world: a study of ethicality and practicality in China.   Asian Journal of Business Ethics, 2 (1), 65-78.
  • Ma, Z., Zhao, S., Wang, T., & Lee, Y. (2013).  An overview of contemporary ethnic entrepreneurship studies: Themes and relationships.   International Journal of Entrepreneurial Behaviour & Research, 19 (1), 32-52.
  • Ma, Z., & Yang, Z. (2012).  Risk of marginalization in the process of internationalization: A case study of emerging Chinese multinationals.   Nankai Business Review International, 3 (1), 52-64, http://doi.org/10.1108/20408741211201917.
  • Ma, Z., Liang, D., Erkus, A., & Tabak, A. (2012).  The impact of group-oriented values on choice of conflict management styles and outcomes: An empirical study in Turkey.   International Journal of Human Resource Management, 23 (18), 3776-3793.
  • Ma, Z., Liang, D., Yu, K., & Lee, Y. (2012).  Most cited business ethics publications: Mapping the intellectual structure of business ethics studies in 2001-2008.   Business Ethics: A European Review, 21 (3), 286-297, http://doi.org/10.1111/j.1467-8608.2012.01652.x.
  • Ma, Z., Wang, T., & Lee, Y. (2012).  The status of international ethnic entrepreneurship studies: A co-citation analysis.   Journal of Entrepreneurship, 21 (2), 173-199, http://doi.org/10.1177/0971355712449792.
  • Ma, Z. (2010).  The SINS in business negotiations: Explore the cross-cultural differences in business ethics between Canada and China.   Journal of Business Ethics, 91 (1), 123-135.
  • Ma, Z. (2010).  The status of contemporary business ethics research: Present and future.   Journal of Business Ethics, 90 (3), 255-265.
  • Ma, Z., Erkus, A., & Tabak, A. (2010).  Explore the impact of collectivism on conflict management styles: A Turkish study.   International Journal of Conflict Management, The, 21 (2), 169-185, http://doi.org/10.1108/10444061011037396.
  • Ma, Z., & Jaeger, Z. (2010).  A comparative study of the influence of assertiveness on negotiation outcomes in Canada and China.   Cross Cultural and Strategic Management, 17 (4), 333-346.
  • Ma, Z., & Yu, K. (2010).  Research paradigms of contemporary knowledge management studies: 1998-2007.   Journal of Knowledge Management, 14 (2), 175-189.
  • Lan, G., Ma, Z., Cao, J., & Zhang, H. (2009).  A comparison of personal values of Chinese accounting practitioners and students.   Journal of Business Ethics, 88 (1), 59-76, http://doi.org/10.1007/s10551-008-9829-6.
  • Ma, Z. (2009).  Mapping contemporary electronic commerce research: themes, concepts, and relationships.   International Journal of Electronic Business, 8 (1), 16-30.
  • Ma, Z., Lee, Y., & Chen, C. (2009).  Booming or emerging? China's technological capability and international collaboration in patent activities.   Technological Forecasting and Social Change, 76, 787-796.
  • Ma, Z., Yu, K., Lee, Y., & Lee, Y. (2008).  Mapping the intellectual structure of human resource management studies: 1996-2005.   Contemporary Management Research, 4 (4), 375-394.
  • Ma, Z. (2008).  Personality and negotiation revisited: Toward a cognitive model of dyadic negotiation.   Management Research News (Cardiff University; Wales), 31 (10), 774-790.
  • Ma, Z., & Lee, Y. (2008).  Patent application and technological collaboration in inventive activities between 1980 and 2005.   Technovation, 28, 379-390.
  • Ma, Z., Qi, L., & Wang, K. (2008).  Knowledge sharing in Chinese construction project teams and its affecting factors: an empirical study.   Chinese Management Studies, 2 (2), 97-108.
  • Ma, Z., Lee, Y., & Yu, K. (2008).  10 years of conflict management studies: Themes, concepts, and relationships.   International Journal of Conflict Management, The, 19 (3), 234-248.
  • Ma, Z. (2007).  Chinese conflict management styles and negotiation behaviours: An empirical test.   International Journal of Cross-cultural Management, 7 (1), 101-119.
  • Ma, Z. (2007).  Competing or accommodating? An empirical test of Chinese conflict management styles.   Contemporary Management Research, 3 (1), 3-22.
  • Ma, Z. (2007).  Conflict management styles as indicators of behavioural pattern in business negotiation: The impact of contextualism in two countries.   International Journal of Conflict Management, The, 18 (3), 260 - 279.
  • Ma, Z. (2006).  Negotiating into China: The impact of individual perception on Chinese negotiations styles.   International Journal of Emerging Markets, 1 (1), 64-83.
  • Ma, Z. (2005).  From theoretical essentials to paradigm: The development path of electronic commerce research.   International Journal of Electronic Business, 3 (5), 491-507.
  • Ma, Z., & Jaeger, A. (2005).  Getting to yes in China: Exploring individual differences in Chinese negotiation styles.   Group Decision and Negotiation, 14 (5), 415-437.
  • Ma, Z., Wang, X., Jaeger, A., Anderson, T., Saunders, D., Y. Wang. (2002). Individual perception, bargaining behavior, and negotiation outcomes: A comparison across two countries.   International Journal of Cross-cultural Management, 2, 171-184.

Books

  • Ma, Z. (1996).  The Art of Business: 100 Tactics to Win. China:  China Radio International Press.  

Chapters

  • Ma, Z., & Zheng, X. (2009). Chinese culture and guanxi relationship: Theory and implications. In Fam, K.; Yang, Z., Hyman, M. (Ed.), Handbook of Confucian/Chopstick Marketing. China: Asia Business Research Corporation Limited. 
  • Jaeger, A., Ma, Z., & Anderson, T. (2002). The Influence of Personality on Negotiation: A Canada-France Comparison. In Scholz C. and Zentes, J. (Eds.), Strategic Management: A European Approach (pp. 263-282). Weisbaden, Germany: Gabler GmbH. 
  • Ma, Z., Wang, Y., & Tan, J. (2000). Multinational Mission: Balancing the local demands and global mission. In Prahlad, C.K. (Ed.), Multinational Mission: Balancing Local Demands and Global Vision (English to Chinese). China: Xuaxia Chu Ban She. 

Conference Proceedings 

  • Ma, Z.; Jing, L. & Yang, F. (2021, August). The impact of cultural context on product innovation and firm performance.  Academy of Management, Philadelphia, Virtual.
  • Ma, Z.; Wang, L. & Cheung, K. (2019, June).  The paradox of social capital in China.  International Conference on Intelligent Decision-making and Big Data Applications, Beijing Information Sciences and Technology University, Beijing.
  • Ma, Z., & Wu, J. (2017).  International diversification and market entry choice: The moderating effect of market focus on emerging market firms' new product performance.   Academy of Marketing Science annual conference, Beijing.
  • Ma, Z., & Yang, Z. (2017).  Explore the impact of social interactions on export performance: The mediating role of relational governance and interpersonal guanxi in the Chinese context.   Academy of Marketing Science annual conference, Beijing.
  • Ma, Z., Gu, Q., & Cheng, C. (2017).  Meaningful work for Chinese managers: Confucianism and Taoism based career success in China.   Administrative Sciences Association of Canada 2017 conference, Montreal.
  • Ma, Z., Ren, X., & Li, Y. (2017).  The mediating effect of trust on project managers' leadership behaviors and project performance: An empirical study in China.   Administrative Sciences Association of Canada 2017 conference, Montreal.
  • Ma, Z. (2016).  Develop strategic ambidexterity of branding management in emerging markets: Empirical evidence from China.   Proceedings of the 2016 Royal Bank International Research Conference, Wuxi, Jiangsu, China.
  • Ma, Z. (2016).  Collaborate for better marketing negotiations: Explore the impact of negotiation styles on bargaining process and outcomes.   Proceedings of the 2016 Royal Bank International Research Conference, Wuxi, Jiangsu, China.
  • Ma, Z., & Yin, J. (2016).  Transformational Leadership Knowledge Sharing: A theoretical model on the mediating role of psychological safety and team efficacy.   Administrative Sciences Association of Canada 2016 conference, Edmonton.
  • Ma, Z., & Zhu, J. (2016).  Misfit or Xenophillia: The impact of overseas human capital and social ties on Chinese returning entrepreneurs' venture performance.   Administrative Sciences Association of Canada 2016 conference, Edmonton.
  • Ma, Z., Wu, Z., & Zhuo, S. (2015).  Enhancing National Innovative Capacity: The impact of international trade and foreign investment.   Academy of Management 2015, Vancouver.
  • Ma, Z., Cheng, C., & Wang, Y. (2015).  Innovation for sustainability: Antecedents to China's long-term plan on science and technology success.   Administrative Sciences Association of Canada 2015, Halifax.
  • Ma, Z. (2015).  Exploring the moderating effect of cultural context on product innovation and firm performance in China.   Administrative Sciences Association of Canada 2015, Halifax.
  • Ma, Z., Dong, W., Qi, L., & Li, B. (2014).  Understanding Chinese Ecotourists' Motivational Factors: an explorative study.   Administrative Sciences Association of Canada 2014, Muskoka, ON.
  • Ma, Z., Teng, L., & Liang, D. (2013).  Culture as a moderator of the relationship between product innovation and firm performance in China.   9th Royal Bank International Research Seminar, Montreal.
  • Ma, Z. (2012).  Product innovation and firm performance in China: domestic companies vs. international joint ventures.   Proceedings of the 2012 Global Marketing Conference, Seoul, Korea.
  • Ma, Z. (2012).  Link the Big Five factors to bargaining process: Conflict management styles as indicators of behavioral patterns in buyer-seller negotiations.   Proceedings of the 2012 Global Marketing Conference, Seoul, Korea.
  • Ma, Z. (2010).  Negotiating with the Chinese: Are they more likely to use unethical business negotiation strategies?   Proceedings of the 11th International Conference of Human Resource Management.
  • Ma, Z., & Qi, L. (2009).  Toward an integrated customer knowledge management model.   Proceedings of the International Conference on Engineering Management and Service Sciences, EMS, IEEE.
  • Sun, J., Lan, G., & Ma, Z. (2009).  Does SOX make economic sense? The impact of corporate governance and investment opportunities sets.   Administrative Sciences Association of Canada 2009 Annual conference, Niagara Falls, Canada.
  • Ma, Z., Yu, K., & Lee, Y. (2009).  Current research paradigms in knowledge management studies: Themes, concepts, and relationships.   Proceedings of the annual conference of the Administrative Sciences Association of Canada.
  • Ma, Z., Yu, K., & Lee, Y. (2009).  Business ethics research in the 21st century: Mapping the intellectual structure of business ethics studies in 2001-2008.   Proceedings of the annual conference of the Administrative Sciences Association of Canada.
  • Ma, Z. (2008).  West meets Muslims: The impact of contextualism on Canadian and Pakistani conflict management styles in business negotiations.   Proceedings of the 11th Biennial Conference of the International Society for the Study of Work and Organizational Values (ISSWOV), 485-498.
  • Sun, J., Lan, G., & Ma, Z. (2008).  Investment Opportunity Set, Board Independence and Firm Performance: The Impact of the Sarbanes-Oxley Act.   Second World Business Ethics Forum, Hong Kong Baptist University School of Business.
  • Ma, Z., Yu, K., & Lee, Y. (2008).  The status of contemporary business ethics research: 1997-2006.   Proceedings of the 15th International Conference Promoting Business Ethics.
  • Ma, Z. (2008).  The SINS of business negotiation: Explore the cross-cultural differences in business ethics between Canada and China.   Second World Business Ethics Forum, Hong Kong Baptist University School of Business.
  • Ma, Z., Lee, Y., & Yu, J. (2007).  An invisible network of knowledge producing: 10 years of human resources management studies.   Administrative Sciences Association of Canada, Ottawa, 28 (9), 82-97.
  • Ma, Z., Yu, J., & Lee, Y. (2007).  Mapping the intellectual structure of human resources management studies: 1996-2005.   Annual International Conference on Business and Information (BIA), Tokyo, Japan.
  • Ma, Z. (2007).  Personality and negotiation revisited: The mediating role of negotiation cognition.   Administrative Sciences Association of Canada 2007 conference, Ottawa, 28 (5), 144-161.
  • Lan, G., & Ma, Z. (2007).  Personal Values of Chinese Accounting Practitioners and Students.   Administrative Sciences Association of Canada Annual conference, Ottawa.
  • Ma, Z., Lan, G., Cao, J., & Zhang, H. (2006).  Personal values of Chinese accounting students and accountants.   Proceedings of the 13th Annual International Conference Promoting Business Ethics.
  • Lan, G., & Ma, Z. (2006).  A Comparison of Personal Values and Value Types of Chinese Accounting Practitioners, Undergraduate and Graduate Accounting Students.   13th Annual International Conference Promoting Business Ethics, Niagara University, NY.
  • Ma, Z. (2006).  Competing or accommodating: An Empirical Test of Chinese Conflict Management Styles.   Proceedings for the Annual International Conference on Business and Information (BAI).
  • Ma, Z., & Kao, D. (2006).  Nature versus Nurture: A Cross-cultural Perspective on Conflict Resolution Styles.   Annual Meeting of SMC 06, IEEE (ISBN: 1-4244-0100-3), 923 - 928.
  • Ma, Z. (2005).  Exploring the Relationship between the Big Five Personality Factors, Conflict Styles, and Bargaining Behaviors.   Proceedings of the Annual Meeting of International Association of Conflict Management, 18, 128.
  • Ma, Z. (2005).  Toward a Mental Model of Cross-cultural Negotiation: A Cognitive Approach.   Proceedings of Workshop on Informal and Formal Information Exchange during Negotiations, Ottawa, 79-86.
  • Ma, Z. (2005).  What We Think and How We Talk: Toward a Cognitive Model of Information Exchange in Negotiation.   Proceedings of Workshop on Informal and Formal Information Exchange during Negotiations, 79-86.
  • Ma, Z. (2005).  Exploring Cross-Cultural Differences in Conflict Management Styles: A Sino-Canadian Comparison. Administrative Sciences Association of Canada 2005, Toronto, 26 (8), 174-191.
  • Ma, Z., & Jaeger, A. (2003).  Exploring Individual Differences in Chinese Negotiation Styles. Administrative Sciences Association of Canada, International Business Division, 24 (8), 81-102.
  • Ma, Z. (2003).  Bibliometrics of Electronic Commerce Research: An Exploratory Analysis. Administrative Sciences Association of Canada, Management Education Division, Toronto, 24 (10), 1-12.
  • Ma, Z. (2002).  From Theoretical Essentials to Paradigm: Exploring the Developmental Path of E-Commerce Research (abstract).   Proceedings of the 5th International Conference on Electronic Commerce Research (ICECR-5).
  • Ma, Z., Wang, X., Jaeger, A., Anderson, T., & Butt, A. (2000).  Individual Perception, Bargaining Behavior, and Negotiation Outcomes in two countries: A Comparative Study.   Proceedings of the 7th International Conference on Work Values and Behavior (ISSWOV).
  • Ma, Z., Wang, X., Jaeger, A., & Anderson, T. (2000).  Individual Perception, Bargaining Behavior, and Negotiation Outcomes: A Chinese Case. Administrative Sciences Association of Canada 2000, International Business Division, Montreal, 21 (8).

Presentations 

  • Bhandari, G. & Ma, Z. (2023, July). Demographics of cyber security incidents and reporting behaviors during the COVID-19 pandemic.  International Association for Applied Management (IAAM) 29th Annual Conference, Clearwater, Florida.
  • Ma, Z. (2022, January). Cultural contextualism and product innovation performance in China.  International Association for Applied Management (IAAM) 28th annual conference, Virtual.
  • Ma, Z. (2022, July). Cultural context matters in the age of big data: A comparison of product innovation and firm performance in China. International Conference on Intelligent Decision Making and Big Data Applications (IDBDA2022), Beijing.
  • Ma, Z. & Wang, F. (2021, July). The impact of data analysis system on auditors' ethical decision-making process: An exploratory study based on China. Intelligent Decision Making and Big Data Applications (IDBDA2021) annual conference, Beijing.
  • Liu, S. & Ma, Z. (2020, June). Authentic leadership, person-organizational fit, and workplace safety for high-speed train drivers: The moderating role of collectivistic orientation.  Administrative Sciences Association of Canada 2020 Virtual conference, Virtual.
  • Shang, Q. & Ma, Z. (2020, June). Measure the solvency of insurance companies for catastrophic risk in China.  Administrative Sciences Association of Canada 2020 Virtual conference, Virtual.
  • Zhang, Q. & Ma, Z. (2020, June). Future work self and employee creativity: The mediating role of informal field-based learning.  Administrative Sciences Association of Canada 2020 Virtual conference, Virtual.
  • Yao, Y. & Ma, Z. (2019, August). Toward a nomological framework of congruence: Time to break new ground?  Academy of Management 2019 conference, Boston.
  • Ma, Z., Xiao, L., & Yang, Z. (2019, June). Social interactions and export performance: The mediating role of interfirm guanxi and relational governance for Chinese exporters.  International Conference on Cross-cultural Relationship Management, Sichuan University, Sichuan, China.
  • Ma, Z., Wang, L., & Cheung, K. (2019, June). The paradox of social capital in China.  International Conference on Intelligent Decision-making and Big Data Applications, Beijing Information Sciences and Technology University, Beijing, China.
  • Ma, Z. (2018). Profile contemporary research on corporate social responsibility: A citation and co-citation analysis.  The Forum on Research Frontiers in Corporate Social Responsibility in China, University of Electronic Sciences and Technology of China.
  • Ma, Z. & Tang, H. (2018, June). Network structure and knowledge sharing efficiency in industrial alliances: Where is the fit?  Administrative Sciences Association of Canada (ASAC) annual conference, Toronto.
  • Ma, Z., Wang, L., Yu, H., & Pei, L. (2018, June). The paradox of social capital in China: Venture capitalist's social ties and public listed firms?  Administrative Sciences Association of Canada (ASAC) annual conference, Torontoo.
  • Ma, Z. (2017). Managing work conflict in China: Explore Chinese workers' notions of work and their choices of conflict management styles.  International Conference on Conflicts in China during its Transition, Wuhan, Hubei, China.
  • Ma, Z. & Zhu, J. (2015). Should I go back for a start-up? The impact of overseas human capital and social ties on returnee entrepreneurs' venture performance in China. Academy of Innovation and Entrepreneurship 8th annual conference, Ryerson University, Toronto.
  • Ma, Z. (2015). Marketing Ecotourism in China: Exploring the antecedents of Chinese ecotourists intention to visit. 10th RBC International Research Seminar, Concordia University, Montreal.
  • Ma, Z. & Wang, Y. (2015, October). Cultural Distance, Host Country Corruption, and the Choice of Entry Mode Strategy for Emerging Market Firms: an explorative study. Odette Sustainability Symposium, Windsor, Canada-Ontario.
  • Ma, Z. & Huang, Y. (2015, May). High performance work systems and employee engagement in China: The mediating role of employee affect.  International Human Resource Management annual conference, Pittsburgh.
  • Ma, Z., Dong, W., & Zhuang, G. (2013, August). From interpersonal Guanxi to interorganizational relationship: the moderating role of Renqing.  Academy of Management (AoM) annual conference, Orlando, Florida.
  • Ma, Z. (2013, July). Exploring the Institutional Environment of Product Innovation Performance in China's State-owned Enterprises and the Private Sector.  2nd Global Innovation and Knowledge Academy (GIKA) conference, University of Valencia, July 8-11, Valencia, Spain.
  • Ma, Z. (2013, June). The sinful business negotiations: A three-culture study on the perceived ethicality of negotiation strategies.  Administrative Sciences Association of Canada, Calgary.
  • Ma, Z. (2013, June). Strategic choice and institutional constraints on product innovation: An empirical study in China.  Administrative Sciences Association of Canada, Calgary.
  • Ma, Z. (2012). Environmental constraints of product innovation in China: Evidence from international joint ventures. 8th Royal Bank of Canada International Conference on Globalization and Marketing Strategy, Shanghai, China.
  • Ma, Z. (2012). Dispositional determinants of the endorsement of ethically questionable negotiation strategies: Evidence from West and East. 19th International Conference for Promoting Business Ethics, Buffalo, NY.
  • Ma, Z. & Laing, D. (2011). Personality versus cultural values: Explore the differences in conflict management styles in China, Taiwan, and Canada.  15th Cross-cultural Research Conference, Kona, Hawaii.
  • Schlosser, F., Walker, K., & Ma, Z. (2011, September). Balancing Differentiation and Legitimacy in an Emerging Solar Cluster. Discovering Creativity in Necessity: Organizational Ingenuity under Institutional Constraints, Hamilton.
  • Ma, Z. (2011, June). Ethicality versus practicality: Chinese business students cheating in classroom and their propensity to cheat in the real world.  Administrative Sciences Association of Canada 2011, Montreal.
  • Ma, Z. & Qi, L. (2011, June). Knowledge sharing in an international context: Evidence from Chinese construction sector.  Administrative Sciences Association of Canada, Montreal.
  • Ma, Z. & Lee, Y. (2011, June). Make the invisible visible: Knowledge mapping and the INK model for management education.  Administrative Sciences Association of Canada, Montreal.
  • Ma, Z. (2010, June). Contemporary Work Ethics and Choice of Conflict Management Style in the Workplace: A Taiwan Study.  11th International Human Resource Management Conference, Birmingham, UK.
  • Ma, Z., Yu, K., & Lee, Y. (2008, December). Electronic commerce: Themes, concepts and relationships.  The Asia Academy of Management (AAOM), Taipei, Taiwan.
  • Ma, Z., Lee, Y., Lee, Y., & Chen, C. (2008, December). Knowledge network production of patent studies: Themes, concepts, and relationships.  Asia Academy of Management (AAOM) annual conference, Taipei, Taiwan.
  • Lan, G., Ma, Z., Cao, J., & Zhang, H. (2008, July). Personal Values of Chinese Accounting Practitioners and Students.  International Federation of Scholarly Associations of Management (IFSAM) 9th International conference, Shanghai, China.
  • Lan, G., Ma, Z., Cao, J., & Zhang, Z. (2008, July). Comparing Personal Values of Chinese Accounting Practitioners and Students.  International Federation of Scholarly Associations of Management (IFSAM), Shanghai, China-PRC.
  • Ma, Z., Lee, Y., & Chen, P. (2008, July). Booming or Emerging? China's Technological Capability Revealed in International Patent Activities.  Academy of International Business, Milan, Italy.
  • Ma, Z. (2008, July). Towards an integrated knowledge management model: An invisible network of knowledge production.  International Federation of Scholarly Associations of Management (IFSAM), Shanghai, China.
  • Ma, Z., Erkus, A., & Tabak, A. (2008, June). Exploring the impact of collectivism on conflict management styles: A Turkish study.  Administrative Sciences Association of Canada conference, Halifax.
  • Ma, Z., Chou, L., Tseng, H., & Lee, Y. (2008, May). 10 years of health care studies: A paradigm shift. Administrative Sciences Association of Canada conference, Halifax.
  • Ma, Z. (2007, November). The impact of contemporary work values on work related conflict management styles.  The annual meeting of the Canadian Asian Studies Association (CASA), Montreal.
  • Ma, Z. (2007, August). How do personality and cultural values shape negotiation processes: The mediating role of negotiator cognition.  Academy of Management Annual Meeting, Philadelphia.
  • Ma, Z., Lan, G., Cao, J., & Zhang, H. (2007, June). A comparison of personal values of Chinese accounting practitioners and students.  Administrative Sciences Association of Canada 2007, Ottawa.
  • Ma, Z. (2006, November). Nature versus Nurture: Exploring the Impact of Culture and Personality on Conflict Management Styles in Taiwan.  Canadian Asian Studies Association (CASA) annual conference, Montreal.
  • Ma, Z. (2006, August). Linking the Five-Factor Model to bargaining behaviors: conflict styles as indicators of behavioral pattern in business negotiations.  Academy of Management annual meeting, Atlanta.
  • Ma, Z. (2006, June). A cross-cultural perspective on the differences in conflict management styles in China, Taiwan, and Canada. .  Administrative Sciences Association of Canada conference, Banff.
  • Ma, Z. (2004, August). West Meets Muslim: Comparing Canadian and Pakistani Conflict Styles in Business Negotiations.  Annual Conference of the Academy of Management, New Orleans.
  • Ma, Z. & Jaeger, A. (2004, June). Chinese conflict styles and negotiation behaviors: An empirical test.  .  Administrative Sciences Association of Canada, Quebec City.
  • Ma, Z., Wang, Z., Jaeger, A., & Anderson, T. (2002, June). Culture Change and Chinese-American Dyad Negotiation: A Research Model.  Administrative Sciences Association of Canada conference, Montreal.
  • Ma, Z. & Lee, Y. (2002, June). Exploring Knowledge Network of Technology Management: From Information Science to Epistemology.  Administrative Sciences Association of Canada conference, Montreal.
  • Ma, Z., Jaeger, A., Wang, X., Butt, A., & Saunders, D. (1999, August). The Influence of Personality, Social Perception and Goals on Negotiation and Outcome: A Chinese Case.  Academy of Management annual conference, Chicago.
  • Ma, Z. (1999, June). Five Factor Model of Personality and Expatriate Adjustment.  Administrative Sciences Association of Canada conference, Saint John, New Brunswick.

Grants (Competitive; Funded only) 

  • 2021: Ma, Z. Market Competrition vs. Government Regulations in Environmental Sustainability: An empirical study ($6,000), Odette School of Business Research Innovation Fund (RIF) grant.
  • 2014: Ma, Z. A Pilot Study on Global Business Ethics ($3,000), Odette School of Business Research and Teaching (nnovation Fund (RTIF) grant.
  • 2014: Ma, Z. Principles vs. Profits: Canadian Companies' Social Responsibilities and Competitiveness in China's Market ($5,000), MITACS Globalink Research Award.
  • 2014: Ma, Z. How Leaders Communicate Across Cultures ($5,000), MITACS Globalink Research Award.
  • 2013: Ma, Z. Building Global Ethics Intelligence in Negotiations ($5,000), HSSRG, University of Windsor.
  • 2009: Ma, Z. Building Global Business Ethics Intelligence: A pilot study ($3,000), Odette School of Business Research and Teaching Innovation Fund (RTIF) grant.  
  • 2009-2012: Ma, Z. Negotiating in a Global Context: exploring the impact of cultural intelligence on cross-cultural negotiation effectiveness ($58,880), SSHRC.
  • 2008: Ma, Z. Exploring the impact of individual differences on conflict management styles ($5,000), SSHRC 4A grant, University of Windsor.
  • 2007: Ma, Z. Volunteering Chinese Immigrants in the Greater Windsor Area ($5,000), HSSRG, University of Windsor.
  • 2007: Ma, Z. Individual differences and negotiation performance ($3,000), Odette School of Business Research and Teaching Innovation Fund (RTIF) grant.
  • 2007: Ma, Z. Exploring the key success factors for Canadian companies doing business in China ($2,000), Windsor International.
  • 2006: Ma, Z. Academic Development Travel Fund (ADTF) grant ($1,250), University of Windsor.
  • 2006: Ma, Z. Sustainable Development in China: the potential labor shortage ($2,000), Windsor International.
  • 2006: Ma, Z. How do personal and cultural values shape the negotiation process and outcome? ($3,000), Odette School of Business Research and Teaching Innovation Fund (RTIF) grant.
  • 2006: Ma, Z. Exploring the impact of individual differences on conflict management styles ($5,000), SSHRC 4A grant, University of Windsor.
  • 2005-2006: Ma, Z. Comparing Canadian and Taiwanese Conflict Management Styles ($4,500), Taiwan-Canada Scholar Exchange Grant.
  • 2005: Ma, Z. Academic Development Travel Fund (ADTF) grant ($1,250), University of Windsor.
  • 2005: Ma, Z. Promotion of a Multicultural Society in Canada ($4,950), University of Windsor.
  • 2005: Ma, Z. Travel Grant ($500), McGill University.
  • 2005: Ma, Z. Exploring cultural differences in management styles ($1,500), Odette School of Business Research and Teaching Innovation Fund (RTIF) grant.  
  • 2004: Ma, Z. Travel Grant ($750), McGill University.
  • 2003: Ma, Z. Travel Grant ($1,000), SSHRC.
  • 2001-2002: Ma, Z. The Development Path of E-commerce Research ($129,600), National Science Council, TW, China.

Service - Community

  • 2018:  Chinese Association of Greater Windsor (CAGW), President, 2014-2018
  • 2012:  Chinese Association of Greater Windsor (CAGW), 2010-2012, President
  • 2010:  Chinese Association of Greater Windsor (CAGW), 2008-2010, Executive VP