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Fatemi Hajar CV

Hajar Fatemi, Ph.D.
Assistant Professor, Marketing
hajarf@uwindsor.ca
519-253-3000 ext. 4216
Office: OB 501

Education 

  • Ph.D.  McGill University, Montreal, Marketing, 2018.
  • M.A.  University of Tehran, Tehran, Iran, Management, 2008.
  • B.Sc. Bachelor of Science, Iran University of Science and Technology, Tehran, Industrial Engineering, 2005.

Employment Experience 

  • Assistant Professor, Odette School of Business, University of Windsor (January, 2018 - Present)
  • Sessional Instructor, Desautels Faculty of Management, McGill University (January, 2016 - December, 2016), Montreal.
  • Teaching Assistant, Desautels Faculty of Management, McGill University (January, 2012 - December, 2012), Montreal.
  • Consultant and Systems Analyst, Various (Iran) (January, 2003 - December, 2008), Tehran.

Honours and Awards 

  • 2017:  Excellence in Teaching Award, McGill University, Montreal.
  • 2017:  Student Fellow, AMA-Sheth Doctoral Consortium.
  • 2002:  Best Paper Award (co-winner with S. Gernamyeh), Industrial Engineering Conference of IUST, Tehran, Iran.

INTELLECTUAL CONTRIBUTIONS

Journal Articles 

  • Fatemi, H., Leijerholt, U., Rezvani, Z., & Schnittka, O. (2023).  Consumers responses to sustainable product branding strategies: a literature review and future research agenda.   Baltic Journal of Management, 18 (4). [June], http://doi.org/10.1108/BJM-11-2022-0412.

  • Fatemi, H.; Kao, E., Schillo, R., Li, W., Du, P., Jian-Yun, N. & Dube, L. (2023). Using social media to analyze consumers' attitude towards natrual food products.  British Food Journal, http://doi.org/10.1108/BFJ-06-2022-0511. [March]
  • Fatemi, H. & Wan, J. (2021). A natural fit: Exposure to nature influences regulatory focus.  Advances in Consumer Research, 49, 338-339, www.acrwebsite.org/volumes/3000584/volumes/v.49/NA-49.
  • Fatemi, H. & Dube, L. (2021). The impact of corporate social responsibility (CSR) priming on consumers' consumption and lifestyle choices with inter-temporal trade-offs.  European Journal of Marketing, https://www.emerald.com/insight/content/doi/10.1108/ejm-04-2020-0250/full/html.
  • Fatemi, H., & Dube, L. (2019).  The benefits of corporate social responsibility (CSR) for consumer choice and behavior.   Advances in Consumer Research, 47, 557-558, www.acrwebsite.org/volumes/2551939/v.47/NA-47.
  • Dalle Molle, R., Fatemi, H., Dagher, A., Levitan, R. D., Silveira, P. P., & Dube, L. (2017).  Gene and environment interaction: Is the differential susceptibility hypothesis relevant for obesity.   Neuroscience & Biobehavioral Reviews, 73 (2017), 326-339, http://doi.org/10.1016/j.neubiorev.2016.12.028.
  • Dube, L., Fatemi, H., Lu, J., & Hertzer, C. (2016).  The healthier the tastier? USA-India comparison studies on consumer perception of a nutritious agricultural product at different food processing levels.   Frontiers in Public Health, 4, http://doi.org/10.3389/fpubh.2016.00006.
  • Fatemi, H., & Dube, L. (2014).  Ethical plates are smaller plates.   Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research).
  • Fatemi, H., & Dube, L. (2013).  Effect of CSR attributes of food products on taste evaluation, mediation role of naturalness.   Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research).

Conference Proceedings 

  • Fatemi, H., & Wan, J. (2021).  A natural fit: Exposure to nature influences regulatory focus.  In Tonya Williams Bradford, Anat Keinan, & Matthew Thomson (Eds.)   Association of Consumer Research 52nd Conference, Seattle, 49, 338-339.
  • Fatemi, H., & Dube, L. (2019).  The benefits of corporate social responsibility (CSR) for consumer choice and behavior.  In Rajesh Bagchi, Lauren Block & Leonard Lee (Eds.)   Association of Consumer Research conference, Atlanta, 47, 557-558.
  • Fatemi, H., Lu, J., & Dube, L. (2017).  When healthy food tastes better.   Administrative Sciences Association of Canada Annual conference, Montreal.
  • Fatemi, H., & Lu, J. (2015).  CSR Product/Firm attributes and consumer responses.   Administrative Sciences Association of Canada Annual conference, Halifax.
  • Fatemi, H., & Beaudry, A. (2011).  Studying the role of outcome and expectation and value compatibility on IT-related behaviors through emotions.   Administrative Sciences Association of Canada Annual conference, Montreal.

Presentations 

  • Fatemi, H., Lotfaliei, B., Jurn, I., & Trombley, T. (2023, January). To vaccinate or to wait.  American Economic Association conference, New Orleans.
  • Fatemi, H.; Li, F., Ma, Y. & Dube, L. (2021, June).  The time-varying effects of nutrition claims on product sales and its drivers.  American Marketing Association Public Policy & Marketing Conference, Seattle.
  • Fatemi, H.; Rezvani, Z. & Schnittka, O. (2021, June). Tackling climate change causes with sustainable behaviors: To relate to environmental problems or to health risks?  American Marketing Association Public Policy & Marketing Conference, Seattle.
  • Fatemi, H.; Li, F., Kao, E., Schillo, S., Jian-Yun, N., Pan, D. & Dube, L. (2021,June). What is in consumer mind thinking of natural and man-made food: A social media analytics.  American Marketing Association Public Policy & Marketing Conference, Seattle.
  • Fatemi, H.; Dube, L. & Kao, E. (2021). Media analysis to link what is in consumer's mind to food innovation, diet and health.  McGill Centre for Convergence of Health and Economics Internal Convergence Training and Capacity Building - Webinar Series, Virtual.
  • Fatemi, H. & Dube, L. (2018, May). The effect of naturalness on product attractiveness: The role of balanced consequences and the association with nature.  International Behavioural Trials Network conference, Montreal.
  • Fatemi, H. & Dube, L. (2018, April). The effect of naturalness on making food products healthy and tasty.  Society of Behavioral Medicine, 9th annual meeting and Scientific Sessions, New Orleans.
  • Fatemi, H. & Dube, L. (2017, July). Doing good to society makes food products natural.  Society for the Study of Ingestive Behavior (SSIB), 25th annual meeting, Montreal.
  • Addy, A. N., Fatemi, H., & Dube, L. (2016, May). Divergent temporal focus in cross-sector partnerships: Cases of decision-makers straddling the public, private and plural sectors.  Cross-Sector Partnerships for Systemic Change (CSSI) conference, Toronto.
  • Ma, Y., Fatemi, H., & Dube, L. (2016, May). An empirical cross-category analysis of effects of food advertising strategies on product sales.  European Marketing Association conference, Oslo, Norway.
  • Dube, L., Fatemi, H., Silveria, P., Levitan, R., Arora, N., & Saraswarthy, K. (2013). The double edged sword of biological and socio-emotional susceptibility to environmental influences of food innovation and marketing: conceptual framework and preliminary evidence in Indian and Canadian child samples.  IIMA Conference on Marketing in Emerging Economies, 5th annual, India.
  • Dube, L., Radanielina-Hita, M. L., & Fatemi, H. (2013, November). Mapping the many time scales and mechanisms of advertising impact on motivated choice.  American Public Health Association (APHA) 141st annual meeting, Boston, Massachusetts.

Grants (Competitive; Funded only)

  • 2024-2026: Consumer psychology and female infertility:The role of resource scarcity.  SSHRC Insight Development Grant, ($65,356).
  • 2023-2024: Female infertility, decision making and behavior, University of Windsor-SSHRC Explore 2023 Program, ($5,000).
  • 2020-2021: Mitacs Business Strategy Internship, ($10,000).
  • 2015-2016: Doctoral Fellowship, Quebec Government Research Fund in Social and Cultural Studies, ($46,666).