Home
FUTURE STUDENTS ask.UWindsor SUPPORT UWINDSOR
Odette School of Business

Dave Bussiere CV

Dave  Bussiere, Ph.D.
Associate Professor and Area Chair, Marketing
bussiere@uwindsor.ca
519-253-3000 ext. 5050
Office: OB 503

Education

  • Ph.D.  West of England/Bristol, United Kingdom, Marketing, 2005
  • M.A.  Wilfrid Laurier University, ON, Canada, Business Economics, 1997
  • B.A.  Wilfrid Laurier University, ON, Canada, Business Administration, 1988.

Employment Experience 

  • Associate Professor, University of Windsor (July, 2011 - Present)
  • Publisher, Garage Door News (January, 1991 - Present)
  • Visiting Professor, AGH University (May 2020), Krakow, Poland
  • Visiting Professor, AGH University (May 2019), Krakow, Poland
  • Visiting Professor, AGH University (May 2018), Krakow, Poland
  • Visiting Scholar, Warrington School of Business, University of Florida (January 2017-April 2017), Gainsville, Florida
  • Visiting Scholar, Warrington School of Business, University of Florida (January 2015-April 2015), Gainsville, Florida
  • Visiting Professor, AGH University (May 2015), Krakow, Poland
  • Assistant Provost -- Admissions & Recruitment, University of Windsor (May 2011-December 2014)
  • Director of Graduate Programs, University of Windsor (September 2007-April 2011)
  • Assistant Professor, University of Windsor (September 2002-April 2011)
  • Visiting Scholar, Warrington School of Business, University of Florida (January 2000-January 2002), Gainsville, Florida
  • Adjunct Professor, Queen's University (January 1999-January 2000), Toronto
  • Lecturer, Wilfrid Laurier University (January 1997-January 1998)
  • Sales Representative, Garage Door News (January 1990-January 1991)
  • Sales & Marketing, Collier Canada (January 1988-January 1989)

Honours and Awards 

  • 2023-2024:  Professor of the Year - Master of Management Program, Master of Management (Graduate) International Student Society.
  • 2023-2024:  Undergraduate Marketing Professor of the Year, Odette Commerce Society (Undergraduate students).
  • 2022-2023:  Undergraduate Marketing Professor of the Year, Odette Commerce Society (Undergraduate students).
  • 2021-2022:  Undergraduate Marketing Professor of the Year, Odette Commerce Society (Undergraduate students).
  • 2020-2021:  Undergraduate Marketing Professor of the Year, Odette Commerce Society (Undergraduate students).
  • 2019-2020:  Undergraduate Marketing Professor of the Year, Odette Commerce Society (Undergraduate students).
  • 2018-2019:  Undergraduate Marketing Professor of the Year, Odette Commerce Society (Undergraduate students)
  • 2008-2009:  Undergraduate Marketing Professor of the Year, Odette Commerce Society (Undergraduate students)
  • 2006-2007:  Undergraduate Professor of the Year (co-winner: Denise Ghanam), Odette Commerce Society (Undergraduate students)
  • 2006-2007:  MBA Professor of the Year, MBA Society, Odette School of Business
  • 2005-2006: Undergraduate Marketing Professor of the Year, Odette Commerce Society (Undergraduate students)
  • 2004-2005:  MBA Professor of the Year, MBA Society, Odette School of Business
  • 2000:  Doctoral Fellow, 35th Annual AMA-Sheth Foundation Doctoral Consortium
  • 1999:  David D. Moneson Award, Wilfrid Laurier University
  • 2004: Named one of the "Hottest Professors of the Year", 2004, Canadian Business Magazine.

INTELLECTUAL CONTRIBUTIONS

Journal Articles 

  • Bussiere, D. (2017).  Understanding the sales process by selling.   Marketing Education Review, http://doi.org/10.1080/10528008.2017.1314188.
  • Bussiere, D. (2011).  The day of the week effect in consumer website behaviour: Analyzing utilitarian and hedonistic consumer modes.   Journal of Promotion Management, 17 (4), 418-425, http://doi.org/10.1080/10496491.2011.620477.
  • Bussiere, D. (2009).  The effects of humor on the processing of word-of-mouth.   Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research), 36 (1), 399-404.
  • Bussiere, D. (2008).  Deconstructing the website visit frequency and duration relationship: An exploratory analysis.   Journal of Website Promotion, 3 (3-4) 213-221, http://doi.org/10.1080.1553610802077297.
  • Bussiere, D. (2005).  Forensic marketing: The use of the historical method in a capstone marketing course.   Journal of Marketing Education, http://doi.org/10.1177/0273475304273352, 27 (1), 61-67.
  • Reid, D., Bussiere, D., & Greenaway, K. (2001).  Alliance formation issues for knowledge-based enterprises.   International Journal of Management Reviews, 3 (1), 79-100, http://doi.org/10.1111/1468-2370.00055.
  • Bussiere, D. (2000).  Evidence of a marketing periodic literature within the American Economic Association: 1895-1936.   Journal of Macromarketing, 20 (2), 137-143, http://doi.org/10.1177/0276146700202003.

Conference Proceedings 

  • Voyer, P. & Bussiere, D. (2018).  Clicks, cookies and commerce: Understanding online service customers by using big data journey mapping to develop customer personas.   American Marketing Association Winter Academic conference.
  • Bhandari, G.; Bussiere, D., & Voyer, P. (2018).  How loud is the scream of a clickstream? Insights from big data analysis.  24th Americas Conference on Information Systems (AMCIS) conference, New Orleans.
  • Voyer, P.; Bhandari, G., & Bussiere, D. (2017).  The power of the click: A consumer-centric approach using online journey mapping to develop consumer personas and predict future clicks.  In Enrique P. Becerra, Ravindra Chitturi, Maria Cecilia Henriquez Daza & Juan Carlos Londono Roldan (Eds.)  Association for Consumer Research Latin American Advances in Consumer Research, 4, 124-129.
  • Bussiere, D. (2011).  Conversations of ethics between consumers: A hermeneutic study.  In Alan Bradshaw, Chris Hackley & Pauline Maclaran (Eds.)   Association for Consumer Research European Advances in Consumer Research, 9, 158-162.

Presentations 

  • Bussiere, D. (2023, June). The use of propensity scores across multiple cross-sectional surveys to approximate longitudinal studies.  Institute for Operations Research and the Management Sciences (INFORMS) Marketing Science Conference, Miami, Florida.
  • Bussiere, D. (2022, June). Home buyer purchase criteria and willingness-to-pay for Green amenities: An exploratory analysis.  European Marketing Association conference, Budapest, Hungary.
  • Bussiere, D. (2021, October). Home buyer purchase criteria and willingness-to-pay for Green amenities: An exploratory analysis.  International Marketing Society conference, Chicago.
  • Bhandari, G. & Bussiere, D. (2016, June). Overcoming Cookie Gaps in the Travel & Tourism Industry. Invited presentation at Wharton Customer Analytics Initiative, Annalect Research Symposium, Philadelphia.
  • Bussiere, D. (2016, January). Understanding of the Day of the Week Effect in Online Consumer Behaviour.  Marketing Theory Conference, Venice, Italy.
  • Bussiere, D. (2015, January). Understanding the Marketing Maven: Personal and Social Characteristics.  International Marketing Trends Conference, Paris, France.
  • Bussiere, D., Georgie, V., Snowdon, A., & Anderson, B. (2010, June). The role of social networks and perceived risk on consumer acceptance of health care messages. Invited presentation at Canadian Association of Road Safety Professionals, Canadian Multidisciplinary Road Safety conference, Niagara Falls, Ontario.
  • Bussiere, D. (2010, June). Viral Marketing: Consumers who are willing to pass on any word-of-mouth message.  Marketing Science Institute conference, Cologne, Germany.
  • Bussiere, D. (2009, June). Predictors of Viral Marketing: The dominant role of behavioural intention over source credibility.  Marketing Science Institute conference, Ann Arbor, Michigan.
  • Mateja, P., Bussiere, D., & Faria, A. J. (2008). Strategies for Survival. Invited presentation at Odette School of Business, Windsor.
  • Bussiere, D. (2006, November). The Day of the Week Effect in Consumer Behavior.  Academy of Marketing Science conference, Tampa.
  • Bussiere, D., Pallister, J., & Cox, P. (2005). A Dynamic Model of WOM.  University of Florida, Gainsville, Florida.
  • Bussiere, D., Pallister, J., & Cox, P. (2005). A Dynamic Model of WOM.  2004 Bristol Business School Research Symposium, University of the West of England, Bristol, United Kingdom.
  • Bussiere, D. (2005, April). Hermeneutics as a Historical Research Method: The Edsel Show as a Case Study.  Conference on Historical Analysis & Research in Marketing, Long Beach, California.
  • Bussiere, D., Pallister, J., & Cox, P. (2005, February). A Dynamic Model of Word-of-Mouth. Invited presentation at University of Florida, Tampa.
  • Bussiere, D. (2000, May). Evidence and Implications of Electronic Word-of-Mouth.  Academy of Marketing Science Conference, Montreal.
  • Bussiere, D. (1999, April). Evidence of a Marketing Periodic Literature within the American Economic Association: 1895-1936.  Marketing History Conference, Michigan State University, Detroit, Michigan.