Peter Voyer, Ph.D.
Associate Professor, Marketing
pvoyer@uwindsor.ca
519-253-3000 ext. 4285
Office: OB 511
Education
- Ph.D. Ivey Business School, Western University, London, Marketing.
- M.B.A. University of New Brunswick, Fredericton, Marketing and International Business.
- B.A. Carleton University, Ottawa, Psychology.
- B.Sc. University of Ottawa, Ottawa, Mathematics and Physics.
Professional Memberships/Affiliations (Active)
- Administrative Sciences Association of Canada, 2014-Present
- American Marketing Association, 2000-Present
- Association for Consumer Research, 2000-Present
Research Interests
Word-of-Mouth Processes, Consumer Deviance, Scale Development, International Management and Cultural Influences, Service Marketing, Consumer Behaviour, Involvement with Purchase, Sustainable Consumption, Tie Strength, Service Purchase Processes
Selected Publications
- Voyer, S. & Voyer, P. (2021). Gender stereotypes be gone: Creating Marketspace Inclusivity. Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research), Toyna Williams Bradford, Anat Keinan & Matthew Thomson, Eds., 49, 141-145, http://www.arcwebsite.org/volumes/3001106/volumes/v49/NA-49.
- Voyer, P. (2018). It's about trust: The diffusion of deviant consumer behaviour. Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research), 46.
- Voyer, P. (2015). Consumer proclivity for sustainable consumption: A social normative approach. Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research), 43, 421-427.
- Voyer, P., & Ranaweera, C. (2015). The impact of word of mouth on service purchase decisions: Examining risk and the interaction of tie strength and involvement. Journal of Service Theory and Practice (formerly: Managing Service Quality), 25 (5), 636-656, http://doi.org/10.1108/JSTP-04-2014-0070.
- Voyer, P. (2015). The Re-branding of Alfa Romeo. Ivey Business Journal (Online): improving the practice of management.
- Voyer, P. (2014). Consumer propensity to deviate: Scale development and validation. Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research), 42, 723.