Marketing

Marketing is a dynamic and exciting field of study that offers you high paying career opportunities. Business consultant Peter Drucker commented "Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

We are dedicated to instructing you to be effective marketing professionals; to work with business firms and community organizations; and to contribute to marketing thought and the advancement of the discipline.

Students interested in Marketing can specialize in the area or enrol in individual courses.

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Bachelor of Commerce with Marketing Specialization

A Marketing Specialization will provide students the background knowledge to pursue a career as a Brand Manager, Advertising Executive, Market Researcher, Sales Manager, Public Relations Manager, or other career in the field.

Gate-in-courses - Minimum grade of "65" in each of the following: 

• MKTG-1310, Principles of Marketing
• MKTG-2320, Marketing Problems-Applications & Decisions

A minimum average of "67" in the following:

• MKTG-3320, Research Methods in Marketing
• MKTG-3340, Consumer Behaviour

and four of the following courses:

• MKTG-3350, Distribution and Marketing Channels
• MKTG-3370, Quantitative Analysis for Marketing Decisions
• MKTG-3380, Retail Marketing Management
• MKTG-3390, Logistics and Supply Chain Management
• MKTG-4330, Internet Marketing
• MKTG-4332, Product Planning for Marketing Management
• MKTG-4350, International Marketing
• MKTG-4360, Advertising Management
• MKTG-4370, Sales Management
• MKTG-4380, International Logistics
• MKTG-4450, Services Marketing
• MKTG-4910, Special Topics in Marketing

Capstone course - Minimum grade of "67"

• MKTG-4390, Marketing Strategy and Planning

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