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Pushpinder Gill CV

picture of Pushpinder GIll

Pushpinder Gill, Ph.D.
Assistant Professor, Marketing
pgill@uwindsor.ca
519-253-3000 ext. 3152
Office: OB 512

Education

  • Ph.D.  Ivy College of Business, Iowa State University, Ames, Iowa, 2022.
  • M.S.  Indira Ghandi National Open University, Auckland, New Zealand, 2014.
  • B.A.  Auckland University of Technology, Auckland, New Zealand, 2010.
  • Post Graduate Certificate in Business, Auckland, New Zealand, 2011.

Employment Experience

  • Assistant Professor, Odette School of Business, University of Windsor (July 2023-Present)
  • Assistant Professor (Marketing), University of Tennessee Gary W. Rollins College of Business (2022-June, 2023), Chattanooga, Tennessee.
  • Quantitative Instructor, Brighter-Prep (2015-2016), Dubai, United Arab Emirates.
  • Franchise Manager, The Princeton Review (2014-2015), Ludhiana, India.
  • Quantitative Instructor, The Princeton Review (2013-2014), Ludhiana, India.
  • Manager, Wisdom Immigration Services (2012-2013), Ludhiana, India.
  • Duty Manager, QSB (2011), Auckland, New Zealand.

Honours and Awards

  • 2021:  Outstanding Doctoral Research Award, Iowa State University.
  • 2020:  Fellowship, AMA Sheth Doctoral Consortium, Indiana University (Bloomington).
  • 2020:  Graduate College Research Excellence Award, Iowa State University.
  • 2018:  Best Paper Award in Inter-Organizational Research, American Marketing Association Summer conference, Boston.
  • 2017:  Best Paper Award in Inter-Organizational Research, American Marketing Association Summer conference, San Francisco.

INTELLECTUAL CONTRIBUTIONS

Journal Articles

  • Kim, S. K. & Gill, P. (2022).  Turning aligned interests into higher chain performance in franchising.   Journal of Business and Industrial Marketing.  [December], http://doi.org/10.1108/JBIM-05-2022-0200.
  • Gill, P. & Kim, S. (2021).  From franchisee experience to customer experience: Their effects on franchisee performance.   Journal of the Academy of Marketing Science, 1175-1200. [June], http://doi.org/10.1007/s11747-021-00788-w.

  • Jayashankar, P., Nilakanta, S., Johnston, W. J., Gill, P., & Burres, R. (2018).  IoT adoption in agriculture: The role of trust, perceived value and risk.   Journal of Business & Industrial Marketing. https://doi.org/10.1108/JBIM-01-2018-0023.  

Presentations - Refereed

  • Gill, P. (2024, January). Learning from social media: The performance effect of social media experience.  American Marketing Association Winter conference, Virtual.
  • Kim, S. & Gill, P. (2024, January). Good neighbor or bad neighbor? The performance effects of co-location with corporate stores.  American Marketing Association Winter conference, Virtual.
  • Kaur, P., Gill, P., & Kim, S. (2023, February). Digital and physical interplay: The role of franchise owners' social media experience on customer experience and sales.  American Marketing Association Winter conference, St. Pete Beach, Florida.
  • Kim, S. & Gill, P. (2022). A good neighbor or a bad neighbor? On the performance effect of colocation.  American Marketing Association Summer conference, Chicago, Illinois.
  • Gill, P., Ramaswami, S. N., & Kaur, P. (2021). Returns to social media and the role of customer satisfaction.  American Marketing Association Summer conference, Virtual.
  • Gill, P. & Kim, S. (2020). Role of multi-unit franchising in shaping customer performance.  American Marketing Association Winter conference, San Diego, California.
  • Kim, S. & Gill, P. (2019). Chain's structure and store performance: An attention-based perspective.  Marketing Strategy Symposium, University of Indiana, Bloomington, Indiana.
  • Kim, S. & Gill, P. (2018). After the courtship is over: On the effect of ongoing support on a chain and franchisees.  American Marketing Association Summer conference, Boston, Massachusetts.
  • Kim, S. & Gill, P. (2018). After the courtship is over: On the effect of ongoing support on a chain and franchisees.  Mittelstaedt Doctoral Symposium, University of Nebraska, Lincoln, Nebraska.
  • Kim, S. & Gill, P. (2017). When does a manager matter in franchising? Unpacking the effect of routine enforcement.  American Marketing Association Summer conference, San Francisco.

Presentations - Invited

  • Gill, P. (2021). From franchisee experience to customer experience: Their effects on franchisee performance. Old Dominion University, Norfolk, Virginia.
  • Gill, P. (2021). Learning from failures in a multi-unit franchising chain. University of Kentucky, Lexington, Kentucky.
  • Gill, P. (2021). Learning from failures in a multi-unit franchising chain. University of Arkansas, Fayetteville, Arkansas.
  • Gill, P. (2021). Returns to social media and the role of customer satisfaction.  Texas Tech University, Lubbock, Texas.
  • Gill, P. (2021). Learning from failures in a multi-unit franchising chain.  University of Texas, Austin, Texas.

Service - Professional

  • 2022:  Reviewer, American Marketing Association Conference (International).   2019-2022